Volkswagen Of America Work Values

Daily Duties at Volkswagen Of America:

o Execute ongoing retail, vehicle launch and pulsed event creative from brief development through production to final in-market execution across media channels o Supervise regional marketing managers and region initiatives to ensure coordination with national strategies o Manage national dealer marketing advisory council from agenda, location and travel planning to meeting facilitation o Evolve dealership showroom communications and aesthetic to establish a cohesive, branded retail environment that engages consumer on rational and emotional levels o Oversee individual dealer marketing program, ensuring adherence to brand corporate identity and use of funds o Deliver succinct and actionable summaries of marketing strategy, campaign results and initiatives via visual and verbal presentations for audiences of all levels including executive management team and German counterparts o Identify and introduce new technologies and opportunities within the retail environment. o Evaluate market conditions, purchase/rejection reasons, cross-shopping data and competitive analysis to develop actionable marketing briefs and communication strategies. o Coordinate closely with regional and sales teams to determine market needs. Deliver timely insights and recommendations on important market trends and competitive activities that could impact business decisions. o Provide direction to four agency teams, marketing intern and graduate trainee.

What they like about Volkswagen Of America:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Advertising, Product Management, Media, Marketing Communication, Strategy Planning, Consumer Research, Integrated Marketing, Retail, Automotive, Brand Management, Creative Development, Production, Finance

Skills

Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Software Implementation, Requirements Analysis & Specification

These are some of the questions we asked our climbers about their experiences with Volkswagen Of America: