Sylvan Learning, Inc Work Values

Daily Duties at Sylvan Learning, Inc:

• Develop marketing programs from ground up by converting business requirements into functional requirements and transforming franchise business practices to initiate automatic direct mail and email follow-up to customers, which raises enrollments and revenue for centers by an average of 10%. • Lead sales and training process to move over 500 franchise business owners to new Integrated Relationship Marketing process; including: documenting business processes, developing training materials, presenting sales process, and eliciting feedback from community. • Develop and maintain a strong relationship with a third party partner to produce results from an innovative profiling segmentation system, which is a key factor in marketing program development. • Manage and train center staff in implementation of NPS customer surveying process which resulted in a 20% increase in customer satisfaction results six months. • Manage national telecommunication system for over 1,000 learning centers; positively managing marketing message to consumers, troubleshooting call quality issues in a timely manner, developing ad hoc reporting for system performance and training center personnel on implementation steps. • Provide business analysis support for marketing divisions to deliver insights to the teams and help drive the strategy for each group, including: forecasting and budgeting of expenses for fiscal year, analyzing advertising spend efficiency, determining conversion rates from contact to inquiry to enrollment and forecasting local marketing activity ROI. • Present marketing analysis to senior management and franchise community on a regular basis to explain current business results and generate new marketing systems.

What they like about Sylvan Learning, Inc:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Program Manager, Operations Manager, Customer Relationship Management, Training, presentations

Skills

Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Sylvan Learning, Inc: