Sylvan Learning, Inc Work Values

Daily Duties at Sylvan Learning, Inc:

• Develop marketing programs from ground up by converting business requirements into functional requirements and transforming franchise business practices to initiate automatic direct mail and email follow-up to customers, which raises enrollments and revenue for centers by an average of 10%. • Lead sales and training process to move over 500 franchise business owners to new Integrated Relationship Marketing process; including: documenting business processes, developing training materials, presenting sales process, and eliciting feedback from community. • Develop and maintain a strong relationship with a third party partner to produce results from an innovative profiling segmentation system, which is a key factor in marketing program development. • Manage and train center staff in implementation of NPS customer surveying process which resulted in a 20% increase in customer satisfaction results six months. • Manage national telecommunication system for over 1,000 learning centers; positively managing marketing message to consumers, troubleshooting call quality issues in a timely manner, developing ad hoc reporting for system performance and training center personnel on implementation steps. • Provide business analysis support for marketing divisions to deliver insights to the teams and help drive the strategy for each group, including: forecasting and budgeting of expenses for fiscal year, analyzing advertising spend efficiency, determining conversion rates from contact to inquiry to enrollment and forecasting local marketing activity ROI. • Present marketing analysis to senior management and franchise community on a regular basis to explain current business results and generate new marketing systems.

What they like about Sylvan Learning, Inc:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

Program Manager, Operations Manager, Customer Relationship Management, Training, presentations

Skills

Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Sylvan Learning, Inc: