Frito Lay Work Values

Daily Duties at Frito Lay:

Started as Assistant Zone Marketing Mgr., and progressed to Brand Manager within three years. Experienced in all classical consumer marketing areas including new product development and roll out, trade promotions, market research, packaging and graphics design, ad campaigns, and overall brand planning.

What they like about Frito Lay:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Leadership, Creativity, Marketing, Sales, Growth, Challenge, Profit

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Frito Lay: