Karlen Williams Graybill Work Values

Daily Duties at Karlen Williams Graybill:

• Managed traditional, interactive and integrated B2B and B2C marketing programs for clients • Active participant in many successful Business Development initiatives (Emer’gen-C, Rembrandt, Black & Decker, New Power, Curad, Serenity, DenTek) • Maintained excellent relationships with clients at all levels (from brand manager through SVP) • Strategically planned and managed CPG and nutraceutical brand marketing goals. Plans included television, radio, out-of-home, print, interactive and DM components. • Worked directly with clients and third-party vendors on production of interactive marketing and website development projects, television, radio and print ads • Managed submission and legal review clearance process for all agency brands and media forms • Managed extensive quantitative and qualitative consumer research projects (awareness & usage studies, segmentation, concept testing, pricing, and focus groups) • Prepared competitive and sales analysis reports using IRI, Nielsen, MRI and online research

What they like about Karlen Williams Graybill:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Advertising, Radio, TV, CPG, Interactive, Pharmaceutical

Skills

Technology Solutions, Software Implementation, Requirements Analysis & Specification, Photoshop and Illustrator, Microsoft Office Suite

These are some of the questions we asked our climbers about their experiences with Karlen Williams Graybill: