First Marketing Company Work Values

Daily Duties at First Marketing Company:

• Manage Design, Proofreading, Imaging, Production Management and Publishing Technologies teams comprised of 48 people. Share oversight of 75 account managers/writers and production traffic managers (after restructure project described below) with business segment directors. • Responsible for the creative concept and execution, production quality and workflow of more than 550 client print publications including newsletter and magazine format. Develop web versions for specific clients. • Direct creative for projects and client presentations; strategize overall market positioning presentations to potential and existing clients. Lead or participate in all phases of interaction with major clients. • Served key role in restructuring organization of 120-member staff. Changed traditional divisions into cross-functional teams, segmented by industry and market focus. This resulted in teams consisting of account managers, staff writers, art directors, graphic designers and traffic managers. Market segments included: Healthcare, Hospitals, Investment, Credit Card, Banking, Cable/Satellite, Travel, Business-to-Business, and Insurance. Redefined job descriptions and functions into market or task “specialty” mentality. • Liaise with inhouse press division to ensure artwork and layout files are built to proper specifications for both spot and 4/color process web and sheetfed printing. • Plan annual division budget including salaries and wages, operational expenses, capital purchases and more. • Develop collaterals and visual presentations to support sales team. • Coordinate and direct out-of-house resources for copy translation to multiple languages. • Participated in corporate decision-making for company policies, direction and growth. Served as a committee chairperson/team leader for corporate initiatives and projects. • Lead monthly team-based creative critique sessions of design and copy for all publications. These critique sessions successfully directed writers and artists into creating effective, targeted publications for First Marketing clients. • Member of the Technology Committee (five person team), responsible for researching, planning and implementing all technology decisions and purchases company-wide. Including publishing servers, data management and archive, digital asset management software, and pre-press systems. • Ongoing development of consistent, standardized and efficient methods for digital creation and production of print and web publications (workflow). • Created and supervised Digital Media Team (created and produced all Internet-based publishing for FMC). Oversight of research and negotiations for partnership arrangements with Internet Host and Programming vendors. • Developed concept for and programmed applescripts to automate the layout and digital assembly of one-to-one and one-to-many publications. This included variable text and graphics in QuarkXpress for imaging to both film, plate and digital output engines. • Cochaired committee to update Research Department technology, workflow and procedures. Directed creation of intranet-based research site complete with online databases, which replaced hundreds of physical magazines and journals (and the labor and time to annotate).

What they like about First Marketing Company:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

catalog, advertising, marketing, copywriting, art direct, imaging

Skills

Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with First Marketing Company: