Transamerican Auto Parts/ 4 Wheel Parts Work Values

Daily Duties at Transamerican Auto Parts/ 4 Wheel Parts:

As an Online Marketing Project Manager, I manage the following initiatives: 1) All Local Store and Other Offline Events – Work with all departments (ecommerce, traditional marketing, retail operations, pricing, and executives) to create, develop, implement, track, and report results for all events sponsored by the company. My projects include promoting nationwide sales for our 55 retail stores and promoting major auto shows that showcase company products. To date, all of my promotional campaigns have resulted in significant year-over-year revenue increases. 2) Mobile Marketing – Recognized the need to expand our marketing efforts into the mobile space and was given funds to contract with a mobile development third-party vendor. In addition to spearheading the mobile website development for our largest web property, I also manage our Go Mobile text messaging program and am currently pursuing the Certified Mobile Marketer Program: MMA Track as I continue to grow in my role as the in-house mobile expert. 3) Company Blog (Team 4 Wheel Parts) - Chosen to lead a company-wide initiative highlighting our corporate culture of all things off-road. As a project manager, I manage and edit all blog content (which includes writing all original content related to the CEO’s personal racing adventures and custom vehicle modifications), update and schedule daily posts, serve as the primary contact for all blog contributors (including the CEO and outside vendors), coordinate all aspects of marketing for the blog (online, print, in-store, etc.), and implement various strategies to optimize SEO traffic and revenue to our e-commerce sites. In addition, I oversee all Pay-Per-Click (PPC) activities and manage an annual budget of $2.5 million across 8 accounts. I am also responsible for training new employees on Google Adwords, Google Analytics, and Yahoo! Search Marketing, improving daily performance for the company’s largest accounts, answering all in-house strategic and technical questions, and reporting PPC performance at the bi-weekly executive meetings. More recently, I have been hand-picked by the Ecommerce director to manage all internet marketing activities (SEO, PPC, Social Media, site redesign, new promotions creation, website updates, etc.) for the company’s most recent acquisition, GoWarn.

What they like about Transamerican Auto Parts/ 4 Wheel Parts:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

Pay Per Click (PPC), Search Engine Optimization, Social Media, Online Marketing, Digital Marketing, Project Management

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Transamerican Auto Parts/ 4 Wheel Parts: