Transamerican Auto Parts/ 4 Wheel Parts Work Values

Daily Duties at Transamerican Auto Parts/ 4 Wheel Parts:

As an Online Marketing Project Manager, I manage the following initiatives: 1) All Local Store and Other Offline Events – Work with all departments (ecommerce, traditional marketing, retail operations, pricing, and executives) to create, develop, implement, track, and report results for all events sponsored by the company. My projects include promoting nationwide sales for our 55 retail stores and promoting major auto shows that showcase company products. To date, all of my promotional campaigns have resulted in significant year-over-year revenue increases. 2) Mobile Marketing – Recognized the need to expand our marketing efforts into the mobile space and was given funds to contract with a mobile development third-party vendor. In addition to spearheading the mobile website development for our largest web property, I also manage our Go Mobile text messaging program and am currently pursuing the Certified Mobile Marketer Program: MMA Track as I continue to grow in my role as the in-house mobile expert. 3) Company Blog (Team 4 Wheel Parts) - Chosen to lead a company-wide initiative highlighting our corporate culture of all things off-road. As a project manager, I manage and edit all blog content (which includes writing all original content related to the CEO’s personal racing adventures and custom vehicle modifications), update and schedule daily posts, serve as the primary contact for all blog contributors (including the CEO and outside vendors), coordinate all aspects of marketing for the blog (online, print, in-store, etc.), and implement various strategies to optimize SEO traffic and revenue to our e-commerce sites. In addition, I oversee all Pay-Per-Click (PPC) activities and manage an annual budget of $2.5 million across 8 accounts. I am also responsible for training new employees on Google Adwords, Google Analytics, and Yahoo! Search Marketing, improving daily performance for the company’s largest accounts, answering all in-house strategic and technical questions, and reporting PPC performance at the bi-weekly executive meetings. More recently, I have been hand-picked by the Ecommerce director to manage all internet marketing activities (SEO, PPC, Social Media, site redesign, new promotions creation, website updates, etc.) for the company’s most recent acquisition, GoWarn.

What they like about Transamerican Auto Parts/ 4 Wheel Parts:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Pay Per Click (PPC), Search Engine Optimization, Social Media, Online Marketing, Digital Marketing, Project Management

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Transamerican Auto Parts/ 4 Wheel Parts: