Primedia, Inc. Work Values

Daily Duties at Primedia, Inc.:

Managed all aspects of the consumer sampling and coop programs including sales, marketing and operations for the American Baby Group’s family of media properties as well as the RFI and RFP process.

What they like about Primedia, Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

consumer marketing, strong negotiating skills, team leadership, publishing, revenue growth, new business development, sales, strategic conception and execution of media campaigns, direct marketing, client experience, agency experience, media buying, media planning, account management, account development, member acquisition, fundraising, trade shows, partnership marketing, loyalty programs, vendor management, telemarketing, call centers, create sales and marketing tools

Skills

Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Software Implementation, Requirements Analysis & Specification, Leadership , Media professional, Account development/management, Business development/sales, Consumer marketing, Revenue growth, Member acquisition, Media planning/buying, Financial management, Team leadership, Publishing, Client/agency experience

These are some of the questions we asked our climbers about their experiences with Primedia, Inc.: