Expense Reduction Analysts Work Values

Daily Duties at Expense Reduction Analysts:

• Developed and executed integrated marketing campaigns and tools to help U.S. franchisees market their ERA consulting practice. Included print and electronic marketing, whitepapers, public relations, webinars, seminars and partnership marketing. • Lead Marketing Advisory Council, a franchisee board which provided guidance and input into the dispensation of the franchisor marketing budget. • Served as senior sales and marketing liaison to ERA partners. Worked with partner marketing teams to develop co-branded positioning and achieve joint marketing objectives • Provided marketing consulting to franchise owners and teams to help expand regional marketing and public relations efforts. • Lead international re-brand in 30+ countries. Trained ERA’s international marketing teams abroad in brand positioning, usage and compliance. This project launched on time and on budget in more than 30 countries. • Conducted presentations and training sessions to groups of up to 300 on topics ranging from branding, email marketing, networking and business development in the U.S. and internationally; Consistently rated one of the top speakers. • Launched centralized email marketing program that allows consultants to send branded email newsletters, media releases, marketing campaigns to their prospects. Open and click rates consistently exceeded standard for B2B professional services. Wrote copy and developed creative. • Set up guidelines and provided resources to franchisees for using social media such as LinkedIn and Twitter to market their business. • Planned National Franchisor Conferences with up to 300 attendees. Project managed three-day events that consistently earned 95%+ attendee satisfaction rate. Skillfully negotiated supplier discounts on room rates, food and beverage, audiovisual and entertainment. Streamlined and automated processes related to online event registration, significantly reducing both administrative and accounting staff time.

What they like about Expense Reduction Analysts:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Expense Reduction Analysts: