Somerset Industries, Inc. Work Values

Daily Duties at Somerset Industries, Inc. :

Recruited to research and develop marketing plan that incorporated print, email marketing, direct mail, advertising, and trade show participation and provide analysis of results based on industry trends, sales reporting, inventory, profit margins, purchasing plans, and company goals.  Conceptualized and launched day-to-day marketing plans for current customers and prospects; targeted specific groups within the food service industry and regions throughout the country.  Developed new brand identification and direct design and development of new logo, tagline, color scheme, and collateral to describe diverse functions of each division for vendors, customers, and media.  eCommerce Responsibilities: Directed ongoing development, advancement, and maintenance of company website.  Managed eCommerce functionalities in online and catalog marketing planning.  Built rapport with various service providers, vendors, and other talent involved with publications and associations specific to the food service industry.  Negotiated favorable terms covering print advertising contracts, trade show participation and associated placement.  Managed warehouse and oversee revolving physical inventory process (updating 3000+ items).  Carried out HR responsibilities, recruit new sales associates, marketing, creative, and internal staff additions.  Oversaw technology development project and associated functions to improve reporting capabilities and increase overall company processes and profitability.  Generated leads for sales team members.

What they like about Somerset Industries, Inc. :

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Marketing, Business development, food distribution, branding, inventory management, email marketing, Marketing and Branding, collateral development, direct mail, event planning, trade show planning, public relation pitches, website development management, human resources

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Creative Direction, Content Writing, Website Development Management, Project Management, Campaign development

These are some of the questions we asked our climbers about their experiences with Somerset Industries, Inc. :