Independence Visitor Center Corporation Work Values

Daily Duties at Independence Visitor Center Corporation:

• Strategic Marketing: Develop communications strategies and key messages to promote a multi-million dollar tourism agency, welcoming nearly 3 million visitors per year. • Operational Planning and Budget Management: Strategic development and implementation of the marketing and communications plan. Coordinate with agency and vendor partners to drive measurable performance within time and budget constraints. • Employee Engagement: Implement internal communications plan for IVCC staff and administration, improving employee morale and communication lines among departments. • Special Event Coordination: Plan and implement special events to promote the Visitor Center and its offerings that focused on a variety of audiences: media, locals and visitors, stakeholders, and employees. • Media Relations: Oversee marketing staff and media relations initiatives such as special events, press conferences, and photo opportunities to ensure coverage in local and major publications; Crafted a crisis communications plan. • Publication Development: Supervise the design and creation of IVCC publications to better inform the visitor by utilizing industry partnerships; including the Annual Report, sales collateral, brochures and maps.

What they like about Independence Visitor Center Corporation:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Media Buying, Creative Strategy, Media Relations, Web Strategy, Social Media, Event Planning

Skills

P&L responsibilities, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Media Relations, Public Speaking, Creative Strategy, Media Buying, Web Strategy, Social Media

These are some of the questions we asked our climbers about their experiences with Independence Visitor Center Corporation: