Coca Cola Work Values

Daily Duties at Coca Cola:

• Collaborate with CCNA strategic leadership on development of Active Lifestyle Brand strategies, market plans, and media buys across all on-premise segments (food service, lodging, college, workplace, theatre) and establish brand priorities by segment • Sole NY based channel manager facilitating 2011 planning process between still brand teams and headquarter on-premise leadership and customer teams • Collaborate with sales teams on brand/package/price strategies, translating into product placement at new accounts and development of customer integrated marketing programs(in-store, media, print, radio, events) • Launched national roll-out of vitaminwater at Carl’s Jr. including development, placement, and execution of pos, viral video, and on-line media • Managed specialty agencies (healthcare, education, entertainment) and program agreements specific to each channel’s marketing strategies • Developed “Why glaceau” sell-in kit providing sales teams with an effective method to sell in brands across food service and all on-premise segments including food service, college, workplace, lodging, theatre, and fitness • Developed on-line brand merchandising tool kits specific to each on-premise segment with account/messaging customizable feature • Manage shopper marketing budget for all channel segments and key customer programs, determining levels based on growth opportunity and projected revenue

What they like about Coca Cola:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Shopper Marketing, Food Service, Agency, Account Management, Consumer Package Goods

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Leadership

These are some of the questions we asked our climbers about their experiences with Coca Cola: