Elsevier Business Intelligence Work Values

Daily Duties at Elsevier Business Intelligence:

* LED DEVELOPMENT AND IMPLEMENTATION OF NATIONAL AND INTERNATIONAL MARKETING INITIATIVES: Produced 92 campaigns, 20 new formats delivering 50% revenue growth in first year. CREATED AND CULTIVATED NEW PROSPECT DATABASE. Accrued 700K leads for direct marketing, 900K for electronic transmission. * BOTTOM-LINE RESPONSIBILITY FOR BUDGET MANAGEMENT, fiscal year planning Generated yearly company-wide marketing plan incorporating newly merged Windhover financials. Assigned and forecasted revenue projections taking on 10 additional products, 15 conferences and 25 webinars. * INTERVIEWED, TRAINED, COACHED TEAM MEMBERS at 3 national offices. Constructed online sharing system of best practices, procedures. Implemented project management goals for cross-functional team instituting “creative briefs” streamlining 100+ ongoing promotional projects. Increased process efficiencies 40%. * CREATED AND MAINTAINED WEB-BASED PRODUCTS consisting of 6 online newsletters and associated blogs for conversion optimization. Generated integrated multi-media campaigns for international product, PharmAsiaNews.com. Pulled, delivered then segmented test formats and prospect lists securing $90K at launch. * INSTITUTED ELECTRONIC LEAD GENERATION, EXPANSION: Oversaw e-promotions, online banner and text ads linked to free trials, content, premiums, white papers and discounted offers. Increased reach incorporating PRWeb, SmartBrief and FierceBiotech. Maintained positive ROI converting trialers to buyers: $200K revenue/$9K costs. * WROTE SCIENTIFIC PROMOTIONAL COPY on regulatory issues surrounding FDA, biotech, pharma and medical device industries. Incorporated industry and regulatory challenges with sales messaging, organization mission and product features. Excellent writing skills translating complex text into convincing campaigns understandable by diverse audiences.

What they like about Elsevier Business Intelligence:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

adobe, web-based, digital, interactive, publishing, product, Dreamweaver, MultiPub, Webtrends, html, TypePad, copywriter, international, pharmaceutical

Skills

Technology Solutions, Leadership

These are some of the questions we asked our climbers about their experiences with Elsevier Business Intelligence: