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Elsevier Business Intelligence Work Values
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Daily Duties at Elsevier Business Intelligence:
* LED DEVELOPMENT AND IMPLEMENTATION OF NATIONAL AND INTERNATIONAL MARKETING INITIATIVES: Produced 92 campaigns, 20 new formats delivering 50% revenue growth in first year. CREATED AND CULTIVATED NEW PROSPECT DATABASE. Accrued 700K leads for direct marketing, 900K for electronic transmission. * BOTTOM-LINE RESPONSIBILITY FOR BUDGET MANAGEMENT, fiscal year planning Generated yearly company-wide marketing plan incorporating newly merged Windhover financials. Assigned and forecasted revenue projections taking on 10 additional products, 15 conferences and 25 webinars. * INTERVIEWED, TRAINED, COACHED TEAM MEMBERS at 3 national offices. Constructed online sharing system of best practices, procedures. Implemented project management goals for cross-functional team instituting “creative briefs” streamlining 100+ ongoing promotional projects. Increased process efficiencies 40%. * CREATED AND MAINTAINED WEB-BASED PRODUCTS consisting of 6 online newsletters and associated blogs for conversion optimization. Generated integrated multi-media campaigns for international product, PharmAsiaNews.com. Pulled, delivered then segmented test formats and prospect lists securing $90K at launch. * INSTITUTED ELECTRONIC LEAD GENERATION, EXPANSION: Oversaw e-promotions, online banner and text ads linked to free trials, content, premiums, white papers and discounted offers. Increased reach incorporating PRWeb, SmartBrief and FierceBiotech. Maintained positive ROI converting trialers to buyers: $200K revenue/$9K costs. * WROTE SCIENTIFIC PROMOTIONAL COPY on regulatory issues surrounding FDA, biotech, pharma and medical device industries. Incorporated industry and regulatory challenges with sales messaging, organization mission and product features. Excellent writing skills translating complex text into convincing campaigns understandable by diverse audiences.
What they like about Elsevier Business Intelligence:
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
adobe, web-based, digital, interactive, publishing, product, Dreamweaver, MultiPub, Webtrends, html, TypePad, copywriter, international, pharmaceutical
Skills
Information about Elsevier Business Intelligence
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $90,000
These are some of the questions we asked our climbers about their experiences with Elsevier Business Intelligence:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Elsevier Business Intelligence had these interests:
| Blogs | |
|---|---|
| Mashable http://mashable.com |
Social Media News and Tips |
| MarketXtreme http://www.marketxtreme.com |
Strategies to target, capture and grow businesses so that they may apply new online and tested offline best practices. |
