Wpl Publishing Work Values

Daily Duties at Wpl Publishing:

* ORCHESTRATE AGGRESSIVE CAMPAIGN STRATEGY: Implement and direct all promotional activities, media integration, list prospecting and analysis. Write, edit complex legal and technical messaging tailored to changing business trends. Integrated online and partner-driven channels resulting 40% increased profits 2010. * GREW BUSINESS FROM START-UP TO ESTABLISHED COMPANY, 2009 – 2010. Charged with operations, hiring/mentoring and training, policy formulation and goal setting. Influential communicator maintaining positive relations with high-performance team members and vendors. * DEVELOP REVENUE-GENERATING WEB PROJECTS. Define mission, sales message and layout. Build “user centered” sites utilizing multiple platforms. Apply SEM, SMO techniques (XML Sitemap, PRWeb, GoogleAdwords and RSS feeds, html/CSS code. Administer content, applications, advertising, and social media tools for SEO. Released 200 sites/landing pages. * ESTABLISH AND EXPAND DIGITAL CONTENT PRODUCTS by examining industry trends and ROI. Successfully released GreenBuildingInsider.com from membership site of 3,000 to paid product. Expanded efforts into LEED certification as part of a partnership with Green Building Services. Produced online seminars and products worth $550K revenue. * PROFITABLY PRODUCE INTERACTIVE TRAINING EVENTS. Responsible for planning, promoting and executing 75-100 webinars/year yielding $1M in profits. Partner with business development to finalize speaker requirements, interactive copy, design, logistics and marketing strategy. * DIRECT ELECTRONINC MESSAGING COMMUNICATION EFFORTS. Oversee copy, design/layout, linking strategy, list selection and analytics. Maximized conversion rates 50% creating and deploying 200+ unique time-sensitive messages. * SUPERVISE E-COMMERCE INITIATIVES managing Intuit Homestead catalog updates, (92+ pages), linked to multiple sites and promotions. Integrate SEO tools, cross-selling opportunities, and multiple channel integration accumulating $800K in product sales. * CONDUCT IN-DEPTH CUSTOMER RESEARCH AND ANALYSIS examining list/campaign response, web analytics, technical & GeoLocation metrics, customer purchasing habits, real-time survey (67/year) and industry trends. Increased conversion rates 20%, redirecting editorial focus and product features.

What they like about Wpl Publishing:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

adobe, web-based, digital, interactive, publishing, product, Dreamweaver, MultiPub, Webtrends, html, TypePad, copywriter, international, pharmaceutical

Skills

Technology Solutions, Leadership

These are some of the questions we asked our climbers about their experiences with Wpl Publishing: