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Bookspan (Now Direct Brands) Work Values
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Daily Duties at Bookspan (Now Direct Brands):
Managed brand strategies for $360MM in book club revenues with over $42MM promotional budget. P&L and ROI accountability for online and paper based pricing, editorial selection, web content, creative design and distribution for over 110 annual catalogs and 50 annual direct mail and online campaigns and many other CRM related communications. Recruited by CEO to head Specialty club segment of new Joint venture with Book-of-the-Month Club (Time Warner). Directed new customer acquisition, retention and sales efforts. Forecasted market trends and adapted existing programs towards those trends. Managed media selections, campaign budget and sales analyses; built annual sales budget and forecasts across major brands. Led the development and implementation of successful online customer engagement programs in specialty markets. Led highly talented staff of 50 (digital marketing, developers, and buyers), with 4 direct reports, in achieving aggressive revenue targets while keeping new customer centric focus. Responsible for over 40 million annual customer contacts (online and mail).
What they like about Bookspan (Now Direct Brands):
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
Search Engine Marketing, Educational Marketing, Customer Retention, channel marketing expert, publishing product manager, planning and analysis, direct response , loyalty programs, segmentation, VP Marketing, Marketing Director, direct to consumer, Book Marketing, Creative Design Management
Information about Bookspan (Now Direct Brands)
Company Rank: Not Available
Average length of employment : 5 years
Average salary of employees: $150,000
These are some of the questions we asked our climbers about their experiences with Bookspan (Now Direct Brands):
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
