American Reading Company Work Values

Daily Duties at American Reading Company:

Cultivated brand identity and product line extensions for key programs generating new revenue streams in untapped markets. Manage web development team in designing, developing and executing new corporate website. Lead integrated sales campaign (email, SEM, banner, webinar, whitepapers) efforts for lead generation targeted at top level school district leaders and curriculum directors. Campaign responsibilities include: identification of service(s) to be promoted, target market, special promotions, messaging as well as campaign launch and results tracking. Lead strategic marketing efforts, planning and execution. Manage PR and SEM agencies in addition to marketing and creative staff.

What they like about American Reading Company:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Search Engine Marketing, Educational Marketing, Customer Retention, channel marketing expert, publishing product manager, planning and analysis, direct response , loyalty programs, segmentation, VP Marketing, Marketing Director, direct to consumer, Book Marketing, Creative Design Management

Skills

Technology Solutions, Requirements Analysis & Specification, Lead generation, SEM, Direct-to-consumer Product Manager, lead generation, Acquistion and Retention Strategies, Channel Market Specialist, eCRM and loyalty programs, digital marketing, PPC, Disply, Email

These are some of the questions we asked our climbers about their experiences with American Reading Company: