Hartford Courant Work Values

Daily Duties at Hartford Courant:

Worked as a part-time event & direct mail coordinator (30 hours per week) on a consistent basis while expanding role to include overseeing 3rd party contracts, promotions, direct mail creative and supporting other departments as needed Researched, planned and executed events, trade shows and sales activities for New Business department Provided support to Direct Mail department from creation of marketing pieces through budget reporting Responsible for making up gap in sales while supervisor was on leave. Created Direct Mail piece increasing circulation by almost 500,000 pieces in 2007. Response ranged from .12-.18, driving approximately 540 new sales, and an increase of 6% - 12% from average RR. Piece was then implemented into future sales campaigns due to success Managed trade shows, 3rd party events and contests ensuring all details of event are executed, contractual obligations met Assisted Circulation and Marketing department in securing partnership with leading mall in Hartford area in 2007. Direct results included: adding 25 days of events, 4 trade shows and 5 e-mail blasts as well many inherent branding opportunities for 2008 Administered budget reconciliation of retail sales and Direct Mail cost centers as well as EOM finance reports Received “Kudos Award” for taking project management lead in Advertising department while they were short-staffed

What they like about Hartford Courant:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

Marketing, Budget, Analysis, Event, Circulation, Channel, Brand

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Marketing - All Channels, Budget Management, Events & Promotions, Reporting and Analysis

These are some of the questions we asked our climbers about their experiences with Hartford Courant: