The Evansville Courier (E.W. Scripps) Work Values

Daily Duties at The Evansville Courier (E.W. Scripps):

• Increased website traffic on courierpress.com from startup to over 6 million page views per month • Increased unique visitors on courierpress.com to over 1.5 million per month • Strengthened courierpress.com to a 70% market share • Executed sales presentations and created proposal to three key clients generating $360K in new revenue • Integral part of team that formulated online division to a separate profit center to over $2 Million in revenue • Supervise online ad production and design staff • Create effective advertising campaigns for clients drawing on a broad range of design and technical knowledge • Developed innovative new products including online contests, targeted niche websites, and creative marketing events to suit a variety of client budgets. • Produced marketing pieces, sales materials and pricing structures for new products • Serve as creative director and project manager for advertising and marketing projects • Utilize multiple content management systems including Vignette and Django Ellington • Interpret website analytics and make recommendations for client email and advertising campaigns • Oversee and monitor ad input and tracking systems including Yahoo APT and Doubleclick • Developed and taught online training series for both designers and media consultants • Facilitated major site redesigns working with corporate and local teams to coordinate timely completion and product launch

What they like about The Evansville Courier (E.W. Scripps):

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

website design, sales, marketing, analytics, project management, SEO, SEM, PPC, email marketing, Microsoft Office, Adobe, Adobe Creative Suite, Social Media, internet, Digital Strategy, print, content management, innovation, InDesign, Photoshop, Advertising, CRM, Flash, HTML, copy writing, ecommerce, Ad Trafficking, Google Analytics, Pricing Structure, B2C Sales & Marketing, Staff Training, Revenue Generation, Strategic Planning

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Adobe Creative Suite, Web: FTP, HTML, XHTML, XML, CSS, Basic video production/editing, Ad Trafficking: Yahoo APT, Doubleclick DART, Google Analytics, Content Management, Javascript, Actionscript, JQuery, and Cold Fusion , Web and Email Analytics, Copywriting, Event Marketing, B2C Sales and Marketing, Strategic Planning, Pricing Structure, Marketing Collateral, Print

These are some of the questions we asked our climbers about their experiences with The Evansville Courier (E.W. Scripps):