Georgia Tech Work Values

Daily Duties at Georgia Tech:

• Implement and manage the online survey infrastructure for Georgia Tech Distance Learning & Professional Education. Critical tasks include designing surveys, programming surveys into online survey platform, launching surveys to collect data, analyzing data and developing final reports containing data tables, findings and actionable recommendations. • Provide marketing and leadership with critical information gleaned from research (satisfaction, course interest, likelihood of recommending, competitive threats, etc). Collaborate with marketing to include survey results/testimonials into marketing campaigns, course catalogs, and the annual report. • Lead brand discovery research with key stakeholder groups within and external to Georgia Tech. Present findings to executive management and unit directors. Findings from the research is the foundation from which Georgia Tech Professional Education develops and implements marketing/branding initiatives and revamps its website to better position itself in the marketplace. • Conduct survey research to monitor client satisfaction with the Georgia Tech Global Learning Center and provide sales & marketing with data and testimonials to better promote it in the marketplace. • Oversee market research projects to test viability of new programs/courses. The MS in Information Security via Distance Learning, a new program to be offered during fall of 2010, is expected to generate in excess of $400,000 in revenues each year. • Conduct focus group research to provide key product lines with insights and recommendations for website enhancement and program planning. • Develop electronic newsletter to periodically communicate market research findings to key stakeholders.

What they like about Georgia Tech:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Market Research, Analyst, Survey, Focus Group, Project, Report

Skills

Presentation, Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Georgia Tech: