Direct Marketing Association Work Values

Daily Duties at Direct Marketing Association:

➢ Defined and delivered the overall business strategy and portfolio of $1+ million. Cut costs 50% and improved ROI. Partnered with Marketing, Sales, Membership and other business units to deliver on overall corporate revenue of $30 million. ➢ Extended DMA’s business to international markets with a $1 million proposal for Middle Eastern Economic Impact Analysis. Developed business relationships and revenue sharing agreements with publishers with a potential to grow over all revenue 50% ➢ Created and launched new products (virtual seminars, database, electronic publications) that produced more than 50% of revenue ➢ Published DMA’s first and widely quoted report on mobile marketing ➢ Partnered with Government Affairs in research supporting direct marketing industry lobby ➢ Served as the DMA’s thought leader for research and interface with media. Quoted in trade publications and The New York Times ➢ Designed DMA’s membership survey that provided a dashboard of metrics to improve business performance and membership retention ➢ Moderated focus groups to provide insights for new product development worth $1 million ➢ Mentored internal staff of seven researchers that produced over twenty publications annually

What they like about Direct Marketing Association:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

quantitative market research, business development, staff management, P&L, qualitative market research, telecommunications, high tech, proposal development, multivariate analysis, SPSS, MS-Office, direct marketing, client relationship management, negotiation, analysis and presentation

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Business Development, Proposal Development, Quantitative Market Research, Qualitative Market Research, Business Intelligence, P&L Management, Staff Management, Client Relationship Management, Project Management, Survey and Interview Guide Development, Focus Group Moderation, In-depth interviewing, SPSS, MS-Office, iWork, Quicken

These are some of the questions we asked our climbers about their experiences with Direct Marketing Association: