Direct Marketing Association Work Values

Daily Duties at Direct Marketing Association:

➢ Defined and delivered the overall business strategy and portfolio of $1+ million. Cut costs 50% and improved ROI. Partnered with Marketing, Sales, Membership and other business units to deliver on overall corporate revenue of $30 million. ➢ Extended DMA’s business to international markets with a $1 million proposal for Middle Eastern Economic Impact Analysis. Developed business relationships and revenue sharing agreements with publishers with a potential to grow over all revenue 50% ➢ Created and launched new products (virtual seminars, database, electronic publications) that produced more than 50% of revenue ➢ Published DMA’s first and widely quoted report on mobile marketing ➢ Partnered with Government Affairs in research supporting direct marketing industry lobby ➢ Served as the DMA’s thought leader for research and interface with media. Quoted in trade publications and The New York Times ➢ Designed DMA’s membership survey that provided a dashboard of metrics to improve business performance and membership retention ➢ Moderated focus groups to provide insights for new product development worth $1 million ➢ Mentored internal staff of seven researchers that produced over twenty publications annually

What they like about Direct Marketing Association:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

quantitative market research, business development, staff management, P&L, qualitative market research, telecommunications, high tech, proposal development, multivariate analysis, SPSS, MS-Office, direct marketing, client relationship management, negotiation, analysis and presentation

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Business Development, Proposal Development, Quantitative Market Research, Qualitative Market Research, Business Intelligence, P&L Management, Staff Management, Client Relationship Management, Project Management, Survey and Interview Guide Development, Focus Group Moderation, In-depth interviewing, SPSS, MS-Office, iWork, Quicken

These are some of the questions we asked our climbers about their experiences with Direct Marketing Association: