Direct Marketing Association Work Values

Daily Duties at Direct Marketing Association:

➢ Defined and delivered the overall business strategy and portfolio of $1+ million. Cut costs 50% and improved ROI. Partnered with Marketing, Sales, Membership and other business units to deliver on overall corporate revenue of $30 million. ➢ Extended DMA’s business to international markets with a $1 million proposal for Middle Eastern Economic Impact Analysis. Developed business relationships and revenue sharing agreements with publishers with a potential to grow over all revenue 50% ➢ Created and launched new products (virtual seminars, database, electronic publications) that produced more than 50% of revenue ➢ Published DMA’s first and widely quoted report on mobile marketing ➢ Partnered with Government Affairs in research supporting direct marketing industry lobby ➢ Served as the DMA’s thought leader for research and interface with media. Quoted in trade publications and The New York Times ➢ Designed DMA’s membership survey that provided a dashboard of metrics to improve business performance and membership retention ➢ Moderated focus groups to provide insights for new product development worth $1 million ➢ Mentored internal staff of seven researchers that produced over twenty publications annually

What they like about Direct Marketing Association:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

quantitative market research, business development, staff management, P&L, qualitative market research, telecommunications, high tech, proposal development, multivariate analysis, SPSS, MS-Office, direct marketing, client relationship management, negotiation, analysis and presentation

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Business Development, Proposal Development, Quantitative Market Research, Qualitative Market Research, Business Intelligence, P&L Management, Staff Management, Client Relationship Management, Project Management, Survey and Interview Guide Development, Focus Group Moderation, In-depth interviewing, SPSS, MS-Office, iWork, Quicken

These are some of the questions we asked our climbers about their experiences with Direct Marketing Association: