Donovan Group Advertising & Public Relations, Inc. Work Values

Daily Duties at Donovan Group Advertising & Public Relations, Inc.:

Orchestrated all marketing and sales efforts including new business development, account services and market research. Managed account executives, designers and copy writers. Conducted market research and oversaw acquisition and service of key agency accounts, including industry leaders in financial services, manufacturing, information technology, public utilities and health care. •Delivered critical leadership transforming Donovan Group from a boutique agency to “major player” recognized among Inc. magazine’s Top 100 Fastest Growing Privately Held Firms for 2 consecutive years. ●Key player in new business development programs, market research and oversight of key agency accounts; personally captured and serviced (18) new accounts, such as AT&T Capital Leasing, Lord Abbett Mutual Funds, UMASS Memorial Healthcare, COM/Gas, Eclipse Software, Colonial Gas, Thomaston Mills, and more.

What they like about Donovan Group Advertising & Public Relations, Inc.:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Strategic Planning, Corporate/Product Branding, Positioning, Concepting, Marketing Communications, New Product Launch, e-Marketing/Web, New Market Entry, New Business Development, Revenue Growth, Share-of-Market Growth, Change Leadership, ROI Analysis, Trade Show/Event Marketing, Client Relations, Integrated Marketing, Team Building/Leadership, Mentoring, Budget Management, Start-ups, Brand Management, Thought Leadership, Direct Marketing, Innovation, Lifestyle Marketing, Qualitative Market Research

Skills

Sales Support, Requirements Analysis & Specification, Strategic Planning, Integrated Marketing Communications Development, New Business Acquisition, Corporate / Product Brand Campaign Creation, Positioning Platform Development, Campaign Concepting, New Product Launch Program Development, New Market Entry Planning/Implementation, Market Research Oversight, Web/e-Marketing Program Development, Trade Show/Event Marketing, Direct Marketing/Lead Generation , Developing/Maintaining Client Rapport, ROI Results Tracking/Analysis, Marketing/Communications Tactical Innovation, Lifestyle Marketing, Employee Communications/Public Relations, Mentoring of Subordinates, Creative Process Supervision/Guidance, Unmatched Record for Achieving "Best in Show" / "Best in Category" Communications Awards, Lead Conversion , Program Vendor Selection, Negotiation , Budget Management, Visionary Marketing / Advertising "Idea Man", Multi-industry Acumen (B2B/B2C/OEM/Industrial/Retail/Scientific/Medical, etc.)

These are some of the questions we asked our climbers about their experiences with Donovan Group Advertising & Public Relations, Inc.: