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Hurley International (Subsidiary Of Nike, Inc.) Work Values
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Daily Duties at Hurley International (Subsidiary Of Nike, Inc.):
* Led a team of 4 highly talented members to formulate strategic, operation and marketing plans to help the client reach their international expansion goals and objectives. * Worked with the CFO, COO, Senior VP of Marketing and Global Manager to analyze the strategic position of Hurley in European market. * Performed analysis of the company's competitors, SWOT, financial statements and product portfolio. * Identified relevant macroeconomic, legal, international and technological factors affecting the company's current and long-term prospect. * Researched consumer behavior and developed initiatives to increase revenue, cut cost and enhance brand equity. * Evaluated and indentified ways to improve existing marketing strategies, distribution and operation processes. * Identified opportunities to leverage Nike's solid brand equity and world-famous marketing capability to strengthen Hurley's market presence. * Prepared a strategic plan to increase annual revenue of Hurley's European Division from $11 million to $100 millions in 6 years while still protecting the core authenticity of the brand. * Prepared and assisted top executives in implementing the Balanced Scorecard as a performance measurement and strategic management tool to keep track of goals achievement progress.
What they like about Hurley International (Subsidiary Of Nike, Inc.):
Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.
Tags
Project Manager, Marketing Consultant, MBA, Business Development , Financial analyst, Business Strategy Consultant, Management consultant, Business Plan, Business Analyst, Balanced Scorecard, Dashboard, Market Research, Industry analysis, General manager
Skills
Business Development, Strategic Planning, Reporting, Balance Sheet Responsibility, Microsoft Office , Bookkeeping, Presentation Skills, Business Writing Skills, Design Organizational Process, Business Analysis, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Software Implementation, Requirements Analysis & Specification, English , Vietnamese, Market Research, Competitor Analysis, Financial Statement Analysis, Business Process Improvement, Performance Measurement, Project Management, Training , Scenario and Sensitivity Analysis, Customer Relationship Management, Industry Analysis, Data Mining, Strategic Marketing Planning
Information about Hurley International (Subsidiary Of Nike, Inc.)
Company Rank: Not Available
Average length of employment : 0 years
Average salary of employees: $57,500
These are some of the questions we asked our climbers about their experiences with Hurley International (Subsidiary Of Nike, Inc.):
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Were your performance expectations clearly communicated? | 0.0 |
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Were you recognized for meeting or exceeding expectations? | 0.0 |
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Did you feel like your personal contribution was important? | 0.0 |
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Was your career path clearly outlined and discussed? | 0.0 |
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I would recommend this as a place of employment. | 0.0 | |
I believe in the purpose of this organization. | 0.0 | |
I would work for this organization again. | 0.0 | |
I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Hurley International (Subsidiary Of Nike, Inc.) had these interests:
Books | |
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Blue Ocean Strategy |
Blue Ocean Strategy is a Strategic Management book published by Harvard Business School Press. It emphasizes methods to analyze the industry, competitors, customers and the entire value chain to identify new market opportunities. |
Hardwiring Excellence |
Hardwiring Excellence is a book about Organization Leadership written by Quint Studer. The focus of discussion is how to foster a purposeful and productive corporate culture. |
Balanced Scorecard |
Balanced Scorecard by Paul R. Niven is a management book discussing the use of Balanced Scorecard as a strategic management tool. The Balanced Scorecard provides executives and managers with and excellent dashboard tool to plan and communicate strategies. |
Leadership On The Line |
Published by Harvard Business School Press, Leadership On The Line is an insightful discussion of leadership. The book draws on half-century of teaching and consulting to discuss the essence of an effective leader. |
Leadership On The Line |
Published by Harvard Business School Press, Leadership On The Line is an insightful discussion of leadership. The book draws on half-century of teaching and consulting to discuss the essence of an effective leader. |
The Marketing Plan Handbook |
The Marketing Plan Handbook by Marian Burk Wood is a handy summary of essential steps that need to be done in planning marketing strategies. I use this as a quick-review of marketing planning process. |
Financial Management - Theory and Practice |
Financial Management by Eugene F. Brigham is one of the most respected books on the fundamentals of corporate finance. I use this text as a reference when planning finance, target costing, and long-term profitability strategies. |
Contemporary Strategy Analysis |
Contemporary Strategy Analysis by Robert M. Grant is a detailed discussion of strategic planning as it applies to industry, corporate and business levels. It also includes detailed information about methods to develop competitive advantages. |
Operations Management for MBAs |
This book is a good reference for all topics pertaining to Operation Management. It discusses all the topics that an Operation Manager needs to know, such as Process Planning, Six Sigma, Supply Chain, Project Management, etc. |
Environmental Health News |
This is another excellent non-profit organization with the mission of educating the public about scientific links between environmental exposures and health. |
Websites | |
Wall Street Journal http://online.wsj.com/home-page |
I check the Wall Street Journal everyday to keep up-to-date with the most current developments in business and politics. |
GreenBiz http://www.greenbiz.com/ |
GreenBiz provides free information on how to align environmental responsibility with sustainable business success. Large and small businesses can benefit from its resources, such as newsfeed, articles, etc. |
Net Impact http://www.netimpact.org |
NetImpact is a global network of leaders who are changing the world through business. It provides a great collection of information and resources for social and environment-minded business professionals. |
Management Library http://managementhelp.org/ |
The Library provides easy-to-access, clutter-free, comprehensive resources regarding the leadership and management of yourself, other individuals, groups and organizations. Content is relevant to the vast majority of people. |
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