American Heart Association Work Values

Daily Duties at American Heart Association:

Manage all aspects of communications, marketing and advertising, including multi-region communication plans, messaging and brand identity, while working cross-functionally to cultivate corporate and community partnerships. Serve as health resource to regional and national media, key stakeholders and accounts. Cultivate long-lasting relationships with public figures, national celebrities, broadcast personalities and producers while serving as spokesperson.  Negotiated 50+ multi-faceted broadcast, outdoor, online, and print media sponsorships resulting in substantial brand awareness, event attendance and donations  Generated one billion impressions through PR outreach, photo shoots, radio and TV spots, social media and viral marketing for all campaigns, resulting in more than $6 million annually for development and exceeding all impression goals by 350% in all regions  Secured valuable national placements with established relationships including The Today Show, CNN, ABC News, The Dr. Oz Show, Family Circle, Self, Reader’s Digest and online counterparts  Concept, design, and manage all creative and advertising, including 12-page Boston Globe spread  Executed revenue-driven radio and web-based campaigns, including a Boston Marathon campaign with former New England Patriots Captain, Tedy Bruschi, on No. 1 sports radio station, WEEI-AM. Collaborate with all local sports teams and media outlets on project basis  Successfully crafted OpEds, letters to the editor and pitched in-depth news stories that helped pass legislation mandating automated external defibrillators in all health clubs in the Commonwealth  Manage and forecast annual budget, reducing expenditures each year  Led National communications team in media metrics overhaul, setting a standard to evaluate success

What they like about American Heart Association:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Media planning and executive, Integrated marketing campaigns, Writing for publication and coaching executives, Creative ad and collateral design and production, Strategic event planning, Brand reputation and crisis management, National and local media planning and public relations with a specialty in social media, Strategic event planning including press kits, scripting and evaluation

Skills

Sales Support, Software Implementation, Media planning and execution, Event planning and implementation, Integrated marketing and social media campaigns, Writing for media, online and collateral production, Executive coaching and scripting, Brand reputation and crisis management, Creative ad design and placement, Writing for media, online and collateral production, Media sponsorship negotiation, Cause marketing and corporate relations

These are some of the questions we asked our climbers about their experiences with American Heart Association: