Restaurant Associates Work Values

Daily Duties at Restaurant Associates:

Integrated Marketing and Communication responsibilities: promoted from manager to director 1995. Annual integrated marketing planning for locations and client accounts. Media planning and buying and producing advertising. Overseeing Public Relations: press releases, promotional calendar and special events. Menu engineering and pricing engineering. Food and beverage service merchandising on locations. Combining marketing goals with retail merchandising visuals. Advertising media placements. Analyzing and tracking marketing and sales performance. Improved quality of marketing services while reducing dept expenses. Oversaw implementation of marketing programs with in-house ad agency. Responsible for budgets, managed schedules. Met with onsite directors. Planned and produced materials for restaurants and food industry, special events at US Open, US Golf, United Nations, Rockefeller Center Ice Rink, Columbia University, CUNY, SONY, Cultural Art Centers and press parties. Successfully planned, implemented and rolled-out marketing services graphic art package for B&I division; thereby acquiring new contract accounts. Conceptualized successful holiday promotions, produced supporting materials including collateral and direct mail. Coordinated implementing programs with onsite directors. Successfully rolled out promotions with other locations. Developed and set standards for company marketing/advertising promotions and materials, insuring standards were met throughout company and on corporate materials. Marketing and competitive analysis • Print Supervisory responsibilities: Overseeing in-house printing operations facility and staff. Purchasing of supplies, equipment and paper. Estimating and charging out of print depts. work. On-press color approvals both on site and at printing vendor locations. Reorganized print dept resulting in 200% efficiency increase and reorganized paper and supplies buying for print dept. Hired and supervised in-house staff. Negotiated equipment service contracts. Selected, oversaw and executed outside printing, on-press approvals, quality control and trafficking. In-House Magazine wrote and published article on print dept I supervised. • Art dept Supervisory responsibilities: Creative and marketing direction to art dept staff. Art directed and art styling of photo shoots. Renegotiated 30% savings on graphic art production supplies. Planned growth and developed of in house art dept. Reviewed all prepress art prior to releasing for printing. Print and type specking jobs for art and print depts. Proofing. Hired free-lance graphic artists, photographers, attended photo shoots. Increased check averages through successfully copywriting menu verbiage and positioning of copy to direct client buying.

What they like about Restaurant Associates:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

CREATIVE, Marketing, Manager, trafficking, Planning, Print Production, creative director, conceptualize visuals, graphics supervisor, client relations, microsoft office, Cs3, CS4

Skills

P&L responsibilities, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Marketing, print production, creative

These are some of the questions we asked our climbers about their experiences with Restaurant Associates: