Think Fun Work Values

Daily Duties at Think Fun:

* Drive global product development through the use of consumer feedback, retailer feedback, trend analysis, and product life-cycle analysis resulting in clear direction for the product development department including app development and launches for the iPhone, iPad and Android platforms. * Report directly to Chief Operating Officer (COO) as the Director, Marketing and Sales achieving 84% domestic sales growth of national accounts including Target, Toys R’ Us, K-Mart, Barnes & Noble, and Borders. During economic downturn, grew company domestic Sales by 24%. * Oversee Global Marketing and branding including overall positioning, Web site, e-mail marketing, displays, POP, product packaging, and merchandising. * Development and implementation of go-to-market plans for new products and services including identifying specific objectives and key metrics for success for product lines and services including but not limited to social marketing (Twitter, Facebook, Plurk, Mommy Blogs, FlicR, YouTube and the ThinkFun Blogs, PR, Merchandising, Online Partner Initiatives (videos, demos) and specific business initiatives. * Launched iPhone, iPad and Android versions of Rush Hour game. In the last two weeks alone, 750,000 challenges have been played.. * Develop, implement and drive a clear brand presence with all ThinkFun’s global partners which has resulted in branded sections in Barnes & Noble, Borders, Toys R’ Us, Calendar Club, and Target. * Established partner relationships including 5 week Kid’s Meal Program with Chick-fil-A to be implemented in February 2011. * Partnered with COO to streamline sales forecasting and inventory management resulting in a shift from 95 days of warehouse supply to 45 days warehouse supply having a positive direct impact on the company’s cash flow.

What they like about Think Fun:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Marketing, Problem Solving, Sales, Strategic Planning, Social Marketing, Return On Investment, Product Management

Skills

Advertising, Brand Management, Sales, Product Launch, Public Relations, Social Marketing, Direct Mail, e-mail marketing, strategic planning, Online Marketing

These are some of the questions we asked our climbers about their experiences with Think Fun: