United Healthcare Work Values

Daily Duties at United Healthcare:

Senior executive responsible for leading brand strategy, tactics and execution of all marketing communications initiatives. Lead all marketing and communications functions, overseeing a $20M budget and 23-member team with an additional dotted-line accountability for 18 field employees. Lead brand management, corporate positioning, product launches, advertising, public relations, sales collateral and tradeshow marketing. Selected Accomplishments: Developed and launched integrated, multi-channel print, television, radio, outdoor, Web and direct marketing campaigns that propelled Medicare sales from $7.9M (2006) to $31.6M by 2008 year-end. Increased direct mail response rate from .5% to 2.6% in 2007. Created real-time lead tracking system that allows for mid-campaign recalibration for maximum return on investment. Lead marketing and advertising initiatives in 28 states. Identified opportunities, researched new product possibilities, collaborated with field sales teams and created campaigns to consistently increase market share. Negotiated and obtained over $6M in free, value-added advertisement placement and sponsorships since 2007. Led all external and internal communications surrounding UnitedHealthcare’s acquisition of Unison Health Plan. Created Web portal to transform previously archaic intranet into a dynamic Website, improving communication flow and adding an effective sales tool for field representatives. Cut printing expenses by 23% by streamlining and simplifying national print procurement processes. Received 97% division satisfaction score on annual employee survey in 2009, 27% higher than company average.

What they like about United Healthcare:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

advertising, communications, marketing, director, vice president, health, healthcare, health care, web, brand, branding, business development, sales, strategy, insurance, managed care, medicaid, medicare, public relations, creative, research, agency

Skills

Marketing Strategy, Corporate Communications, Product Positioning & Branding, Creative Team Leadership, E-Marketing, Campaign Management, Market Research, Direct Reponse Marketing, Public & Media Relations, Media Planning & Negotiation, Partnership Marketing, Advertising

These are some of the questions we asked our climbers about their experiences with United Healthcare: