Learfield Sports Marketing Work Values

Daily Duties at Learfield Sports Marketing:

 One of three original start-up members at a new property of Learfield Sports Marketing, University of Wyoming Sports Properties (UWSP). This required the transfer of clients from the university to UWSP, inventory audits, constructing new contracts, and designing new proposals.  Managed communication with university athletics department with weekly meetings, updates, and events.  Controlled a list of over 25 existing client accounts and up to 60 potential new accounts.  Met with each sponsor face to face to assess their target market and budget in order to present the sponsor with an appropriate marketing/promotion/advertising package.  Constructed each individual proposal to include some or all of the signage, radio, promotions, program ad space, and internet presence that UWSP controlled.  Reached renewal and new business goals of $150,000 for the 2005-2006 fiscal year.

What they like about Learfield Sports Marketing:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

ROI Analysis, Relationship Management , Marketing , Account Management, Business Development, Client Presentations, Customer Satisfaction, Prospecting , Account Services, Promotions , Online Media, Social Networking, Conventions and Trade Shows, Budget Management, Results Analysis, Project Management, Internet Advertising, Print Advertising

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Online and social marketing, Client Relationship Management, Marketing and Advertising Result Analysis, Return On Investment Analysis

These are some of the questions we asked our climbers about their experiences with Learfield Sports Marketing: