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American General Financial Services Work Values
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Daily Duties at American General Financial Services:
Led the corporate marketing and business development for the $11B in assets consumer lending division of AGF Additionally held marketing and operations responsibility for Merit Life, Yosemite (P/L) insurance and AGFS Telemarketing companies. • Directed the development and deployment of 32M piece annual direct marketing campaigns including in-house and agency creative, advance campaign tracking and response analytics. • Established integrated marketing programs to support 1300 retail financial services branches which reduced cost of loans generated by 26% • Directed a National B2B sales force and marketing program including trade shows, trade press, conferences, events, direct mail and online applications for leasing and retail credit card products, generating over $2B in sales per year. • Deployed automated campaign management and Customer Relationship Management (CRM) systems and implemented a 4.5 million record data warehouse. Implemented advanced data mining, marketing campaign management capabilities at 30% of industry average cost and significantly improved credit quality.
What they like about American General Financial Services:
A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.
Tags
Direct Marketing, Branding, Research, Product Development, CRM, BPM
Information about American General Financial Services
Company Rank: Not Available
Average length of employment : 4 years
Average salary of employees: $127,500
These are some of the questions we asked our climbers about their experiences with American General Financial Services:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
