Bbdo Ny Work Values

Daily Duties at Bbdo Ny:

• Selected from account team of 35 to relocate to BBDO New York to establish new business unit and implement processes to service AT&T’s Small Business segment • Managed strategic and creative development for launch of new, nationwide AT&T Small Business campaign with a production budget of over $2MM • Coordinated with Atlanta based account teams to implement TV, radio and print advertising across 27 local markets • Managed implementation of branding creative for GE’s healthcare, finance, wind energy and water purification segments for middle eastern markets • Worked with GE client to fine-tune their 2009 advertising messaging plan as worldwide economic downturn negatively impacted their business • In November 2008, transitioned to Gillette team to manage global advertising initiatives, including integration of branding campaigns across 157 markets, for Gillette Shave Care and Blades and Razor products • As brand agency leader appointed by Proctor and Gamble, oversaw agency partners worldwide to ensure work across all touch points (traditional, digital, in-store, PR) was on strategy and executions were unified/ integrated with the Gillette’s core brand positioning • Developed strategic plan and project roadmap for launch of Foam to Gel Shave Care product • Worked hand in hand with digital agency partners to produce online creative for Gillette’s “Side by Side” Blades and Razors campaign • Composed quarterly creative reviews of industry competitors in order to determine advertising and promotional trends and evaluate against Gillette’s strategies • Supervised and managed two junior associates

What they like about Bbdo Ny:

Working for a company with an emphasis on social values and helping society is a clear and important priority for you - a critical factor in who you choose to work for. In contrast to other factors, you place an organization's reputation for fairness and concern for the community above most other aspects of the company. As you search for a new job opportunity, it is usually possible to find out if the company is involved in the community and/or if it is addressing problems and issues in society. Pay special attention to non-profit organizations and those specifically involved in social action. Moreover, speaking with current and former employees should enlighten you to perceptions of the fairness of the company's leaders and the treatment of employees.

Tags

AT&T, Gillette, Telecom, GE, Wireless, Retail, Sony Ericsson, Home Depot, Brand Manager, Marketing Manager, Atlanta, Account Supervisor

Skills

Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Brand planning and stategy, Production knowledge

These are some of the questions we asked our climbers about their experiences with Bbdo Ny: