American Pharmacists Association Work Values

Daily Duties at American Pharmacists Association:

Dominated the market with successful public relations initiatives targeted to various stakeholders including government officials, association members and health professionals. Directed in-house writing team to deliver media relations, public affairs, marketing communications materials, and publications. Member of nine-person executive team responsible for strategic planning, business development, and market expansion. Managed in-house team of two PR professionals, public relations agencies and five budgets totaling ~$1M. Reported to CEO and executive staff. - Transformed public relations cost center into revenue generator in one year. - Boosted media inquiries by 50%+, proactive story placement by 75%, that generating $1.5M+ earned media publicity. - Gained 104M national consumer impressions from a targeted media relations campaign and exposure to 10.3M readers through strategic media placements in national woman’s magazines such as Fitness, American Baby, More and Women’s World. - Forged community outreach partnerships with the U.S. Department of Fish and Wildlife Services, Proctor & Gamble, Matrixx Consumer Educational Campaign, Partnership for a Drug Free America, Robert Wood Foundation, and Poison Prevention Council. - Spearheaded the design, development and production of a series of high-profile corporate communications to create the company’s first fully integrated corporate identity. - Delivered a 30-minute PBS pharmacy documentary that aired in top 50 media markets and gained 31% audience penetration.

What they like about American Pharmacists Association:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

brand strategy & management, corporate identity, communications campaign managment, publicity & media placement, strategic positioning, tactical campaigns, employee communications, crisis communications, issues management, broadcast & print management, grassroots campaigns, event management, conference planning, public speaking, public affairs, government relations

Skills

These are some of the questions we asked our climbers about their experiences with American Pharmacists Association: