Supervalu Work Values

Daily Duties at Supervalu:

Full operational responsibility for employee communications, media relations, marketing communications, community outreach, management communications, corporate sponsorships and government relations activities for 400+ locations in New Jersey, Pennsylvania, Connecticut, Maryland, Delaware, Virginia, New Hampshire, Rhode Island, Massachusetts, and Maine; 45,000 employees. Lead professional staff of 10 based in four locations with budgets of $1.5M. Direct all customer communications campaigns including the introduction new electronic media technologies to launch product/services throughout emerging markets. Author and implement annual strategic communication plans to define corporate vision and chart course of action. Accelerate positive media relations despite coverage of adverse union activity and product recalls. Manage for results and measure effectiveness of publicity and promotions. Serve as chief spokesperson and primary legislative contact. - Outmaneuvered union officials through the execution of a strategic communications plan to win the ‘hearts and minds’ of union employees, community leaders and government officials on the eve of a potential strike. - Successfully planned and executed tactical campaigns resulting in a 26% increase (23M impressions) in print media and executed brand management strategies by responding to more than 4,500 media inquiries. - Saved the company $2.5M annually by leading the company’s partnerships with local trade associations lobbying efforts and grassroots campaigns to successfully defeat proposed legislation. - Oversee annual budget of $7M in regional charitable contributions and partnered with community leaders to create impactful, community outreach programs that raised nearly $3M dollars for high-profile nonprofits. - Launched new internal corporate satellite studios to communicate quickly and effectively with 45K employees at 400 locations on the eastern seaboard. Developed employee communications programs to promote brand awareness and drive sales. Raised employee engagement by 5%. - Partnered with community leaders in support of high profile community affairs, revitalization, and funding activities. - Created performance-driven sales incentives to drive field teams to increase sales numbers. - Launched a high-profile and successful VIP relations program to strengthen partnerships with major corporate, government and not-for-profit clients.

What they like about Supervalu:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

brand strategy & management, corporate identity, communications campaign managment, publicity & media placement, strategic positioning, tactical campaigns, employee communications, crisis communications, issues management, broadcast & print management, grassroots campaigns, event management, conference planning, public speaking, public affairs, government relations

Skills

These are some of the questions we asked our climbers about their experiences with Supervalu: