Mp3 Rocket Work Values

Daily Duties at Mp3 Rocket:

Business Development: Applied knowledge of Lean Manufacturing and Continuous Improvement to internet marketing. Sold consultative SEM services to companies interested taking advantage of the ROI and branding benefits of Internet Marketing over traditional marketing sources. Directed SEM in the following areas: Paid Search, SEO, Contextual, Social Media, and Interactive Advertising (including display and email). Paid Search: Managed accounts with monthly Paid Search Spend of $1 MM +. Generated ROI’s from 20 – 40% in verticals ranging from personal care products to music and entertainment. Created, managed, and improved PPC accounts with Google, Yahoo, and MSN. Strong understanding of the use of multi-variant testing, ad copy and landing page design to improve sales. Used campaign management tools to analyze and optimize campaigns. Search Engine Optimization: Improved volume and quality of traffic through natural search. Optimized HTML and copywriting for SEO. Improved keyword on-page keyword metrics. Responsible for on-site and off-site link strategies. Worked with local companies to take advantage of Google’s current emphasis on local search. Improved image and video search on Google and Ask. Interactive Advertising: Email Advertising– Used in-house and external providers to target 1.5 MM + co-registered names. Reached net revenues of $0.50 to $1.50 CPM. Responsible for Monthly, Weekly, and even Daily email interactions through newsletters, follow-up contacts, and co-reg path sales. Affiliate Advertising – Managed in house affiliate marketing efforts. Tracked and validated affiliate sales, responsible for monthly payouts. Managed products on affiliate engines like Commission Junction, Click Bank, Get Response, etc. Managed products on Download engines like Download.com. On Page Advertising – Created, implemented, tracked, and improved banner, pop-up, pop-under and other interstitial advertising. Responsible for contextual advertising using Google Adsense.

What they like about Mp3 Rocket:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

SEM - Search Engine Marketing, SEO - Search Engine Optimization, SMM - Social Media Marketing, On-line advertising, Affiliate Marketing, Business Development, PPC - Paid Search Marketing, eMail Adverstising, On Page Advertising, Management

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Managing People, Emal Marketing

These are some of the questions we asked our climbers about their experiences with Mp3 Rocket: