Star Tribune.Com Work Values

Daily Duties at Star Tribune.Com:

Evaluated products and benefits. Directed web brand management efforts for StarTribune.com Classified Jobs by coordinating the efforts of graphic designers, programmers, and leveraging strong relationships with 6 vendors. Presented detailed analysis to senior management weekly. Updated all print collateral for product(s). Project Management: • Simultaneously led as many as 10 projects including new system implementations and integrations, product enhancements, webpage redesigns, daily webpage updates, product analyses, and semi-weekly newsletters. • Redrafted project plan with high-risk, phased-in approach and appropriate risk management to meet live date and allow sales to meet goals in spite of a 50% delay in project start. • Planned and prepared for a successful system migration which was estimated to require six months, but had to go live in two months. • Prepared specification and led migration of valuable data that was assumed would be lost and would have precluded the sale of a profitable product for six months. • Led cross-functional teams to decisions and a unified product plan. • Successfully managed negotiations of costs and contracts with new and old vendors. • Established strong relationships with customers purchasing ads, end customers, and vendors. Web Traffic Analysis / SEO: • Contributed heavily to decisions regarding the cost/benefit of the advice offered by SEO contractors, ways that some ideas could be used with a simpler, less labor intensive approach requiring less effort for long-term benefits. • Implemented additional Omniture tracking code and reported website usage to further optimize high-interest areas, identified areas where cost to maintain exceeded benefit, and, finally, those that needed better organization. • Focused stakeholders on most SEO-savvy Internet solutions and successfully implemented them. Began design of new business with SEO best practice specs. • Accurately forecasted web traffic, customer response and product usage and used variances to find system errors. Social Media Marketing: • Led system migration from legacy software to new system to integrate elements of social media marketing into marketing/advertising and extend reach to improve SEO rankings. Cost Savings: • Commended for cost benefit analysis leading to 70% cost savings (over $1 million per year), annually, after implementation. • Initiated discussion with vendor’s founder to resurrect a project at a standstill; worked to find a solution to save 90% (40K) by streamlining billing implementation. Statistical Analysis for Customer Satisfaction: • Conducted customer survey and compiled comment data to reveal system flaws and significant trends and create a new plan for the future of the product. Organized free-form responses to discover enlightening information which led to new product plans and simple usability fixes. • Classified customer concerns regarding website errors and usability. Found and corrected numerous errors and responded to customers to thank them for their contribution(s). Product Analysis: • Evaluated cost versus profitability of new software products and fit into the product offering and customer interest. • Analyzed complex software product offerings against existing products to determine whether new vendors should be considered, changes in product offerings, cost savings and changes in profitability. • Examined and reported profitability of individual products, and how sales incentives might optimize profitability, or if the product confused or detracted from the overall product mix. • Analyzed competitors’ products for customer appeal and profitability.

What they like about Star Tribune.Com:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Budget, Process Improvement, Presentations, Customer Relationships, Internet, Training, MBA, Product Manager, Interactive Media, Multiple Locations, Schedule, Savings, Sense of Humor, Creative, Problem Solver, Vendor Relationships, Negotiation, Travel, MS Office, Team Management, Change Agent, Stakeholders

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Project Manager, Customer Relationship Building, Product Management, Omniture

These are some of the questions we asked our climbers about their experiences with Star Tribune.Com: