Quantum Corporation Work Values

Daily Duties at Quantum Corporation:

Developed and delivered all marketing communications materials including advertising, online presence, channel marketing, product launches, collateral, direct marketing, and brand management guidelines. • Responsible for the worldwide launch of Super DLTtape, DLT1, and DLT 8000 products • Collaborated with various internal organizations to plan, integrate, and implemented demand generation programs to support and meet organizational objectives. One program achieved nearly a 4% gross response rate, sold several hundred units, and delivered over $1 million unforecasted revenue • Launched Web-based frequent purchaser rewards program that attained greater than 5% gross response and recruited nearly 30% of the respondents • Developed content and executed external customer and prospect newsletter with over 40K opt-in recipients, managed leads database • Managed online seminars. Developed topic, secured industry expert, ran promotional campaign execution and provided follow-up. • Managed all aspects of online advertising, search engine optimization, etc. • Developed marketing communications plans and strategies, messaging, marketing program mix, and budget for Quantum's most profitable products • Brand management to ensure consistent look and feel in all divisional materials, as well as third party licensing for the DLTtape brand. Developed and maintained internal and external branding guidelines. Managed ongoing brand tracking study that tracked the market situation, market share, and competition • Managed advertising agency relationships to deliver a $4 million national advertising campaign • Managed success story program. Maintained this section of DLTtape.com. • Managed website upgrades, drove content review for DLTtape.com and Quantum.com • Partnered with product and channel marketing to develop quarterly communication plans • Integrated worldwide plans including collateral, promotions, and training in support of corporate and marketing/sales objectives. Attention to timeline, teamwork, and budget were critical to performance • Collaboration with internal groups including sales, OEM marketing, product marketing, channel marketing, corporate marketing, finance and legal • Developed and implemented marketing communications programs for strategic third-party relationships working closely with OEM and Channel Marketing • Managed the reseller website focused on value-added content including online training • Developed joint marketing programs with DLTtape distributors Ingram Micro, Bell Microproducts, Synnex, Arrow, and Wyle, to deliver co-branded direct marketing programs targeting resellers and end users. Managed rebate programs, MDF and CO-op programs. • Managed distribution programs and promotions: spiffs, contests, rebates, specials, MDF, training, promotions

What they like about Quantum Corporation:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Channel Marketing, Collateral Materials, Copywriting/editing, Demand Generation, Partner Marketing, Online Marketing, branding, messaging, budgeting, product launch, collateral, direct marketing, online seminars, advertising, market research, trade shows, product packaging, point-of-purchase, merchandising, public relations, multimedia, Internet programs, strategy, multitasking, Art direction, tradeshow management

Skills

Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Management of multiple projects, Ability to come up to speed quickly on new technology

These are some of the questions we asked our climbers about their experiences with Quantum Corporation: