Keebler Company Work Values

Daily Duties at Keebler Company:

Promotional Planning (Drive Trial and increase awareness) • Developed and executed regional, local, goodwill and profit-driven marketing programs. (Examples: Elves for Education, Feed the Children, Kid’s Safari Tour, NASCAR, Big 12, Free admission to State Fair of Texas, and $8 off Six Flags.) Worked with various marketing/media agencies to execute ideas. Wrote creative copy for media advertisements and commercials. • Incorporated corporate brand marketing guidelines (media advertising schedules, couponing, pricing floors, etc.) into promotional plans suitable for various markets within the Region to effectively utilize marketing funds. • Utilized syndicated (IRI/Nielsen) and internal (SAP) data to identify successes and determine opportunities within markets and key accounts. Promotional Negotiating (Secured most profitable elements for marketing plans) • Contacted media, as well as merchandise and consulting vendors to secure elements of promotional plans. • Researched and secured promotional tie-in partners for events to drive trial and increase awareness. Promotional Analysis • Analyzed forecasted profitability of upcoming brand promotions/marketing events. • Through attention to detail, rejected proposed marketing events erroneously submitted into SAP, thereby saving the company hundreds of thousands of marketing dollars. • Performed post-promotion analyses of marketing programs to determine profitability and share gains. Volume, Expense, and Profit Planner (VEP) database management • Improved accuracy and therefore reliability of the database that determines the manufacturing, pricing, and deployment of Keebler/Sunshine food products. • Improved accuracy of on-line price file preventing independent customers from receiving unearned allowances and preventing deductions from large chain accounts. • Rolled out utilization of VEP to six zone offices in central U.S. which included installation, initial training, and technical support on an on-going basis.

What they like about Keebler Company:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Retail Link, Qualitative, forecasting, Analysis, marketing, sales

Skills

Retail Link, Excel, Word, PowerPoint, Access, IRI

These are some of the questions we asked our climbers about their experiences with Keebler Company: