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Planet Out Work Values
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Daily Duties at Planet Out:
Provided marketing leadership and direction to support the growth of the business globally for charter travel division, catering to an affluent niche consumer base. (RSVP division successfully acquired by competitor in October 2007.) Accomplishments include: • Elevated existing brand and perception globally, attractively positioning the division for competitive acquisition • Broke ground by directing original brand and advertising photography, positively amplifying customer connection • Crafted overall messaging strategies for consumer, internal, and channel communications programs • Accomplished successful PR strategy around first-ever transatlantic niche consumer charter of Queen Mary II • Pioneered database growth strategy to maximize ROI against e-marketing tactics • Traveled up to 50% internationally and nationwide to secure successful marketing events and exposure in key markets
What they like about Planet Out:
Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.
Tags
Marketing Director, Account Director, Strategy Director, Brand Manager, Brand Director, VP of Marketing, MS Office, Adobe Creative Suite, Quantitative Analysis, Qualitative Analysis, Market Research, Consumer Segmentation, Brand Architecture
Information about Planet Out
Company Rank: Not Available
Average length of employment : 0 years
Average salary of employees: $127,500
These are some of the questions we asked our climbers about their experiences with Planet Out:
| 05| | ||
| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
| 03| | ||
| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
Climbers who worked at Planet Out had these interests:
| Books | |
|---|---|
Exploiting Chaos |
150 ways to spark innovation during times of change. |
| Gen BuY |
How tweens, teens, and twenty-somethings are revolutionizing retail. |
| The Tipping Point |
How little things can make a big difference. |
| Magazines | |
| Wine Spectator |
Wine enthusiast publication |
| Wine Business Monthly |
Monthly periodical on wine industry |
| Economist |
Periodical with news stories and commentary on national and international politics, economy, business, science, and related issues. |
| Websites | |
| Chief Marketer http://chiefmarketer.com |
Major, top-level, avant-garde topics and issues on CMO desks. |
| Marketing Daily http://mediapost.com |
Several newsletters about different disciplines within the marketing profession. |
