Trier And Company Work Values

Daily Duties at Trier And Company:

Public relations agency servicing global traditional and emerging technology companies; Recognized by PRWeek Magazine as Top 10 Boutique Agency of the Year, 2004 – 2007. $3.1M revenues/6 Staff members. Sampling of Achievements for PR/Marketing Clients:  For NearbyNow, an early online local search firm: educated marketplace on concept of online shopping center search service; signed on 400 shopping centers; crafted messages around different demographics; delivered consistent press coverage over 3.5 years; developed social media programs to engage consumers. Supported company in closing 3 rounds with VC.  For Twitter, hot start-up in social media space: retained by venture capital firm to develop and create initial messaging and media strategy for roll-out to select audiences; stimulated pre-roll-out demand; conducted research with 3rd party influencers; developed focus group strategy.  For Accenture, the world’s largest global management consulting company, designed corporate thought leadership programs for top-level executives globally. Developed strategy and pr implementation to gain exposure for practice chairs across numerous vertical sectors; Developed speaker’s bureau for executive management at mainstream and industry events worldwide; Initiated customer reference marketing programs.  For Exponential, parent company of Tribal Fusion and 6 other brands: launched multi-faceted online advertising; worked with investment banks and investor relations programs to gain recognition for 2 brands. Results: ComScore rose consistently for 12 months; consistently ranked 3rd for at least 6 months; firm gained capital infusion of $200M and opened offices in Australia, UK and Dublin. Also, launched consumer site, TechBargains.com  For Vengroff Williams & Associates, a $23B global BPO outsourcing company: Successfully re-branded company to compete with Top 5 professional services companies globally; launched EMEA offices and Latin America division. Worked with industry analysts to validate messaging; reviewed customer database to target messaging for high impact. Results: increased leads 20-25% • Retained by Oracle to handle PR and analyst solutions for fast-moving merger with Siebel Software. Results: smooth transition with 100% customer and partner retention. Major coverage in press worldwide.  For Aceva, emerging company in financial services industry: collaborated with publicity-averse CEO to create buzz and position company for potential acquisition. Created thought leadership around market space in SaaS and vertical solutions; drove momentum and gained customer validation. Company sold to Sunguard for $40M.  For adap.tv: Launched as first company in online video advertising space; created social media program allowing Facebook users to create their own online advertising; stimulated demand for online video ads and generated business for enterprises. Results: program helped land PepsiCo as brand advertisers began to accept online video ads; opened new market for adap.tv.

What they like about Trier And Company:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

public relations, marketing communications, thought leadership, technology pr, pr consultant, corporate communications

Skills

These are some of the questions we asked our climbers about their experiences with Trier And Company: