Campbell Ewald Work Values

Daily Duties at Campbell Ewald:

For 90 years, Campbell-Ewald has handled Chevrolet advertising and with other major accounts this national agency has approximately 1,300 employees and generates $2 billion in annual billings. As an officer of the company, his job responsibilities revolved around the management and accountability for the operational excellence of each account. • Implemented advertising tactics with media and promotional components within budget to achieve Chevrolet’s brand building and sales strategy. • Established critical partnerships with dealer principals and regional management to generate business referrals and new business. • Collaborated with local media partners and team representatives to negotiate and sell Chevrolet high profile sports partnerships including the Minnesota Viking television and exclusive Metro-Dome sponsorship and exclusive Iowa Speedway promotional and media sponsorship. • Managed integrated corporate sponsorships that included the activation of product displays, lead generation teams, development of in-game texting and sweepstakes promotions. • Generated consumer contact and sales leads through online technology including search engine based dynamic micro-sites, eMags, eNewsletters, live-chat and behavioral targeting. • Provided internal communications to the regional SVP of market trends, best practices and key learnings to keep agency on the cutting edge of market conditions. • Supervised and mentored a team of Account Executives to help improve agency productivity, client service skills and meet professional goals.

What they like about Campbell Ewald:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

Account, Marketing, Advertising, Sales, Automotive, Retail, Account Supervisor, Senior Account Supervisor, Account Director, Management Supervisor, Account Manager, Media Sales, Digital Account Supervisor, Digital Account Director, Chicago, Naperville, Oak Brook, Automotive Marketing, Western Suburbs

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Software Implementation, Requirements Analysis & Specification, Presentation Skills, Client Management, Communications, Team Management, Leadership, Digital Media, Television Media, Radio Media, Print Media

These are some of the questions we asked our climbers about their experiences with Campbell Ewald: