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American Heart Association Work Values
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Daily Duties at American Heart Association:
Vice President, Marketing and Communications (12/99 – 10/02) Developed and implemented Affiliate public relations, marketing, and communications initiatives for four western states. Developed third-party sponsorship strategies to effectively market key health messaging in support of heart disease and stroke prevention. Community awareness campaigns in the Denver and Phoenix market service areas increased heart attack and stroke risk factor awareness 2001-2002. Managed a staff team of six and a $1.5 million annual budget. In conjunction with human resources, developed a comprehensive internal communications program for all staff with specific accountabilities and measurement tools. Effectively positioned the AHA as the media’s “gold standard” source for the full range of heart health information. Established and exceeded positive media coverage goals for the AHA in the four-state region. As primary Affiliate media spokesperson, effectively managed the Affiliate through a media crisis focusing on securitizing the state’s tobacco settlement and numerous public challenges from animal rights groups.
What they like about American Heart Association:
You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.
Tags
social media, crisis communications, internal communications, earned media, newspaper columnist, media sponsorships
Skills
Information about American Heart Association
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $100,000
These are some of the questions we asked our climbers about their experiences with American Heart Association:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
