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American Heart Association Work Values
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Daily Duties at American Heart Association:
Vice President, Marketing and Communications (12/99 – 10/02) Developed and implemented Affiliate public relations, marketing, and communications initiatives for four western states. Developed third-party sponsorship strategies to effectively market key health messaging in support of heart disease and stroke prevention. Community awareness campaigns in the Denver and Phoenix market service areas increased heart attack and stroke risk factor awareness 2001-2002. Managed a staff team of six and a $1.5 million annual budget. In conjunction with human resources, developed a comprehensive internal communications program for all staff with specific accountabilities and measurement tools. Effectively positioned the AHA as the media’s “gold standard” source for the full range of heart health information. Established and exceeded positive media coverage goals for the AHA in the four-state region. As primary Affiliate media spokesperson, effectively managed the Affiliate through a media crisis focusing on securitizing the state’s tobacco settlement and numerous public challenges from animal rights groups.
What they like about American Heart Association:
Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.
Tags
social media, crisis communications, internal communications, earned media, newspaper columnist, media sponsorships
Skills
Information about American Heart Association
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $100,000
These are some of the questions we asked our climbers about their experiences with American Heart Association:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
