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American Heart Association Work Values
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Daily Duties at American Heart Association:
Senior Vice President, Marketing, Communications, Health Programs and Advocacy (10/02 – 04/04) Developed and oversaw implementation of strategies to achieve organizational priorities for all marketing, communications, legislative and health program initiatives for ten western states. Managed staff team of 48, including five direct reports and a $5 million annual operating budget. Marketing and communications initiatives included strategy development to enhance public awareness of heart disease and stroke risk factors and warning signs and women and heart disease community awareness campaigns (i.e., Go Red For Women) using a full range of media and community partnership strategies, including third-party sponsorships and agency oversight. These strategies resulted in documented increases in target market risk factor awareness. Developed and implemented crisis communications plans and proactive and reactive media relations strategies for key issues including executive compensation, laboratory animal testing, tobacco settlement, and fetal stem cell research. Served as primary Affiliate media spokesperson. Served as a member of the Affiliate’s senior management team and as lead marketing/communications and program liaison to the American Heart Association’s national center in Dallas, Texas.
What they like about American Heart Association:
A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.
Tags
social media, crisis communications, internal communications, earned media, newspaper columnist, media sponsorships
Skills
Information about American Heart Association
Company Rank: Not Available
Average length of employment : 2 years
Average salary of employees: $100,000
These are some of the questions we asked our climbers about their experiences with American Heart Association:
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| Were your performance expectations clearly communicated? | 0.0 |
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| Were you recognized for meeting or exceeding expectations? | 0.0 |
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| Did you feel like your personal contribution was important? | 0.0 |
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| Was your career path clearly outlined and discussed? | 0.0 |
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| I would recommend this as a place of employment. | 0.0 | |
| I believe in the purpose of this organization. | 0.0 | |
| I would work for this organization again. | 0.0 | |
| I feel employees are fairly compensated. | 0.0 |
