Broadcast Response Work Values

Daily Duties at Broadcast Response:

• Purchased broadcast advertising time for multiple half-hour direct response clients in one-hundred fifty local markets • Identified geographic and lead-in program demographics and matched with target audience in order to develop new client media plans • Entered buys into CORE and ran reports of data • Analyzed past media data to determine media planning and reviewed current response results to modify future buys as needed • Negotiated for lowest possible rates, rate reductions and bonus spots to ensure positive ROI • Interacted with station reps, brokers and product clients on a daily basis • Consistently met client dictated budget and response ratio requirements • Managed media assistant which included training, delegating responsibilities and writing performance reviews

What they like about Broadcast Response:

You highly value a work environment built on a formal structure, rules, and regulations. You do not enjoy the unpredictability of shifting priorities and deadlines that upset your routine. You require and enjoy direction, input and accountability as part of your work environment. You have a strong need to participate in making key decisions and feel left out if your superiors or co-workers do not seek your input when making decisions. You thrive on providing good customer service to both internal or external customers, and doing so makes you feel good.

Tags

Advertising, Analytical, Strategic, Negotiator, Management, ROI

Skills

Software Implementation, Requirements Analysis & Specification

These are some of the questions we asked our climbers about their experiences with Broadcast Response: