Way Technology Work Values

Daily Duties at Way Technology:

Member of Marketing Team. Helped with overall marketing strategy development and implementations. Aided in e-mail marketing. Managed company’s online affiliate program. Responsible for company’s search engine marketing and pay-per-click advertising. Managed large and complex high budget campaigns with hundreds of keywords for several e-commerce websites (different product types) across Google, Yahoo, MSN. Managed and optimized the existing PPC campaigns components including keyword strategy, ad copy, bids, cost per conversion, cost per click, etc. Set up new campaigns. Wrote ad copy, with A/B testing. Monitored and analyzed performance of campaigns and ROI and created PPC reports along with recommendations for improvements. Conducted keyword research with CPC estimates and kept developing quality keyword portfolio. Researched and monitored competition. Created and optimized landing pages, designed graphics and recommended new content, website changes and enhancements related to usability, functions/features, and custom interface.

What they like about Way Technology:

Working in an organization that is technologically advanced, creative, and innovative is critical in your assessment of hiring companies. Less important to you are stability of the organization, the length of time an organization has been in business, and the business' plans for the future. You prefer a fast-moving company that will take risks to achieve its goals and objectives. The length of time the company has been in business is irrelevant. Maintaining status quo is unnecessary. You thrive on change, uncertainty and the upside of potential business risks, especially those associated with innovation. Stability for the long haul is not nearly as important as is working in an atmosphere that is charged with a sense of urgency and constant change.

Tags

advertising, public relations, creative, marketing, translator, ppc, online marketing, search engine, design, adobe, sem

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Adobe Creative Suite, French, Polish, Graphic

These are some of the questions we asked our climbers about their experiences with Way Technology: