Pulte Homes Corporation Work Values

Daily Duties at Pulte Homes Corporation:

Developed division’s brand and promotional programs and strategies in an effort to grow brand recognition and exceed annual traffic plan. Directed all advertising, promotions, creative development, paid search, PR activities, media relationships, and marketing and advertising vendors; managed event, realtor, and Internet marketing; oversaw website content, database marketing efforts, and traditional advertising; and negotiated all media buys. Reviewed buyer survey data, primary and syndicated research, and made strategy recommendations to senior management. Prepared and monitored monthly and annual marketing budgets. Partnered with business analyst in implementing new marketing ROI measurement program. Served as senior member of Division Operating Committee. -Created Internet Home Advisor position effectively doubling Internet leads and improving lead response; drove division from 28th to 2nd (out of 54) in Internet lead response. -Grew market share from 19% to 22% within one year while increasing unit lead 100+ units over nearest competitor; increased market share 3 points by executing creative channel marketing campaigns, responding quickly to sales team needs, and partnering with national consumer brands to drive sales. -Increased realtor referrals 14% by creating a highly focused realtor marketing program; became a model program throughout the corporation. -Gained control over spiraling marketing budget by renegotiating contracts, cutting avoidable expenses, and consolidating vendors; cut newspaper budget $1200 per week without negatively impacting ad performance.

What they like about Pulte Homes Corporation:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Advertising Account Management, Customer Insights & Strategy, Social Media , Digital and Interactive Strategy , Brand Management , Promotional Marketing, Marketing Director, Home Building, Real Estate, Consumer Packaged Goods, Marketing Manager

Skills

Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Pulte Homes Corporation: