Con Agra Foods Work Values

Daily Duties at Con Agra Foods:

Increasing levels of responsibility: Customer Director for the Delhaize-Winn Dixie Sales Team, Charlotte, North Carolina • $50 MM in frozen sales and $150 MM in grocery sales. Nine National Account Managers, two Category Managers, and administrative staff. • Increased category authorizations and assortments -- (example: led effort to replace Kikkoman Soy Sauce with LaChoy at Food Lion; incremental $500M profit per year.) Customer Director for SouthEast Frozen Foods Sales Team. Food Lion, Harris Teeter, Ingles, MDI, Winn Dixie and Publix. • Reversed 3 years of distribution losses at Food Lion. • Sales Team exceeded quota for first time in 3 years. Wal-Mart Team – Customer Marketing Manager, Irvine, California • Responsible for P&L on trade promotion budget of $50MM and sales of $300MM. • Worked closely with Club and Membership Channels in new product development, packaging design and operational capabilities. • Developed long-term account specific marketing strategies by brand. • Drove tomato products trend line +300% Director of Retail Sales, Fullerton, California • Managed Retail Sales Group for Southern and Western United States through five Team Managers, Advantage and CrossMark Broker networks. • Developed policies and procedures for newly-structured Retail Sales Organization. • Developed template for new Performance Planning Appraisal process. • Worked with ISS Programmers to develop the “Retail Management System”, the first Internet based application at Hunt Wesson. Marketing Manager, Cup Snacks – Fullerton, California • Managed Marketing staff of five. • Responsible for: P&L across 4 brands, $200 million in sales and $70 million in gross profit. Pricing and trade promotion strategies, and competitive activities analysis. • Worked closely with Operations and Engineering to develop special/new packaging designs for the Retail, Membership and Non Food channels. • Developed Private Label “Great Value” Pudding Cups for Wal-Mart. District Sales Manager – Memphis, Tennessee • Managed Direct Sales Force and Broker network with $75 million in annual sales and $1.8 million administrative budget. Western Division Project Manager – Fullerton, California • Sales Analysis, Business Planning & Reviews, Hiring and Selling Skills Training.

What they like about Con Agra Foods:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

CPG, Sales, Management, Training, Charlotte, consulting, Marketing, Manufacturing, success

Skills

Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership

These are some of the questions we asked our climbers about their experiences with Con Agra Foods: