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CHRISTINA M. TESTA Orange County, California 949-280-3441 (C) • christinaonair@cox.net TERRITORY SALES MANAGER / ACCOUNT MANAGER Award-Winning, sought-after sales and territory growth expert with demonstrated excellence in developing territories, resurrecting and turning around faltering geographics, and delivering exceptional sales results. Superior sales performance in biotech/pharmaceutical, medical equipment/instruments/supplies, medical device, and lab/diagnostics areas. • Relationship development specialist skilled at reaching, influencing, partnering with key decision makers. • Superior territory growth and development professional proven to exceed growth and sales expectations. • Passionate, persistent, personable sales manager who maximizes sales and profits. • Sales and presentation leader adept at sparking audience excitement and delivering messages that grow business. • Sales team divisional/regional mentor and leader who develops new recruits that exceed goals. AREAS OF EXPERTISE Sales Development/Territory Growth: Territory growth, sales improvement, profit increase, new account development. Relationship Management: Key account prospecting, recapturing of old accounts, expanding business, cross-functional partnerships, client relations. Product Launch: Test markets, new drug introduction, medical device, lab launch, launch leadership. Presentations: National meetings, invocations, new client presentations, education seminars. PROFESSIONAL SYNOPSIS OPENSIDED MRI DIAGNOSTICS/MMR HOLDINGS, INC., Orange County, California • 2007-Present Multimillion-dollar national company (privately held) with 16 Diagnostic sites nationwide serving patients and doctors. Sale/Marketing Director: Build and expand client base for company’s California MRI location. Develop relationships among physician offices, clinics, hospitals, and physicians/nursing staff to capture new business and drive referral business. Provide clinical consulting on diagnostic testing. Meet with physicians in all specialties to educate them on company products/services and secure competitor business in a highly competitive market. Direct territory sales expense budgets and head monthly PRR team meetings to review territory activity and develop new sales plans. Team with company radiologists and MRI staff. Develop marketing pieces to present to clients and prospects. • Grew sales revenue $40-80K per month, delivering an average $50K monthly. • Reversed negative sales trends by spearheading sales efforts in territory, prospecting and securing new accounts, turning a profit within 1st month. Delivered substantial year-on-year sales growth consistently. • Established routing, zone target lists, territory binders, and territory business plans, resulting in substantial sales and territory growth. Landed significant # of new accounts per month of all Dr./Specialists. DIANON SYSTEMS/LABCORP, Orange County, California • 2006 Multi-million dollar international company selling clinical blood/urine/pathology/biopsy services & testing to physicians, clinics, surgery centers. Specialty Development Executive (Sales): Developed new accounts in the tri-county region of Orange, San Diego, and Riverside/Palm Desert. Met with physicians in numerous specialties to sell clinical and pathology services. Worked with doctors in GI, Urology, Dermatology, surgery centers, and clinics. • Landed 22 new accounts within 5 months, from (inherited territory) of -25% June ‘06 to +111.4 in September with a +111.9% retention in October and substantial +growth to top commission November/December. • Resurrected a declining market/territory performance, securing the most accounts in the region in Q2 and moving territory from 0 commission to monthly payouts/maximum commission by Q3 and the end of 2006. • Identified, brought in, and set up new surgery center account. • Received company-wide commendations via voicemail from Region Manager for numerous successes. • Recaptured lost accounts and grew new accounts, resulting in substantial territory growth. CHRISTINA M. TESTA • Page 2 • christinaonair@cox.net PHARMACIA DIAGNOSTICS (PHADIA), Southern California • 2003-2005 Multimillion-dollar international diagnostics company making diagnostic lab reagents and equipment and developing lab diagnostic tests. Clinical Sales Consultant: Launched and grew ImmunoCap Specific IGE test market in Southern California region. Established new territory and created new routing. Built and maintained key accounts and relationships with physicians of all specialties. Served as clinical consultant to physicians and staff educating them on the benefits of blood diagnostic testing for allergy or IGE diagnosis. Partnered with Quest/Unilab sales teams and GETS representatives to facilitate product placement and increase sales. Completed preceptorships. Trained and mentored new reps in the division. • Grew territory from ground zero to over 1000% growth. • Delivered +100% quota in diagnostic growth and sales. • Spearheaded and led doctor education/information lunch/dinner events and secured attendance with key accounts/new accounts. • Created, compiled ImmunoCap sales training manuals for Quest/Unilab teams. • Garnered Exceeds Expectations ratings on all sales benchmarks and parameters. • Received Accentuation Program Award. ADDITIONAL HISTORY (Full details on request) SANOFI AVENTIS (SANOFI SYNTHELABO), Orange County, California • 1991-2003 Senior Territory Manager (Sales - Pharmaceuticals) • Spearheaded launch of 9 new blockbuster drugs and co-marketed 5 drugs, including Ambien, Plavix, Avapro, Prenate 90/Prenate Advance, and Hyalgan medical device. • Secured 100%+ quota for 10 consecutive years. • Grew market share dollar volume for all launched products, generated new Rx script referrals. • Received numerous awards, including induction into Select Club/Masters Club (10 consecutive yrs.), appointment as Divisional/Region Trainer of new recruits, and speaker/presenter at National Sales Meetings. • Awarded the Marketing Initiative Award for creating sales themes for Sanofi Rx products, the foundation for national training/ad campaigns. • Delivered pharmacy/formulary distribution channels. 3M (UNITEK), Southern California • prior to 1991 Territory Sales Manager (Sales – Capital Equipment/ Instruments/Supplies) • Delivered maximum MBO sales quotas for entire 5½ -year tenure. • Received numerous awards, including +110% Club, National/International Award, Promotion Sales Excellence, Quota Busters, MTQ, and a Hawaii trip. EDUCATION Bachelor of Arts, Social Sciences (Dean’s list) • San Diego State University, San Diego, California PROFESSIONAL DEVELOPMENT Accredited: Sanofi Aventis (Sanofi Synthelabo), 3M, and Pharmacia Diagnostics Sales/Marketing seminars Graduate: Zig Zigler, Tom Hopkins, Managing Total Quality Sales seminars Accredited: Times Mirror/Cox Cable accredited TV producer Published writer, adept public speaker AFFILIATIONS Media Fellowship International KEY ACCOMPLISHMENTS Mayors Letter of Recognition for feature article “Is this America’s Finest City?” March of Dimes Special Events Chair Person Award March of Dimes Participation Telethon Award-Media-Publicity involvement ITVA-Video Award of Excellence Program: The Interviewer Live Talk Show, segment: “The Aids Dilemma” Documented Portfolio of Success available. CHRISTINA M. TESTA Orange County, California 92688 949-280-3441 (C) • christinaonair@cox.net Dear Sales Management Team: With 20 years of superior territory development, sales growth, and profit excellence, I have been trusted by major organizations to launch and expand sales for new products and medical devices. By establishing and maintaining strong client communications, I have increased sales, recaptured lost accounts, and positioned my companies as leaders in their markets. I am now ready to bring my award-winning territory development and sales expertise to your company in a Territory Sales and Account Management role. My areas of expertise include: • Sales Development: Territory growth, sales improvement, profit increase, new account development. • Relationship Management: Key account prospecting, recapturing of old accounts, cross-functional partnerships, client relations. • Product Launch: Test markets, new drug introduction, medical device, lab/diagnostic launch, launch leadership. • Presentations: National meetings, invocations, new client presentations, education seminars. As a proven performer I have grown several territories from ground zero to over 1000% growth, turning profit within a few short months. Passionate and innovative, I have created exceptional sales liaisons and have exceeded expectations in all sales areas. My presentation skills have helped me garner new accounts and secure the business of key decision makers. With an excellent track record in biotech, pharmaceutical, medical equipment/instruments/supplies, medical device, and lab/diagnostic sales, I have exceeded sales goals consistently and have driven the expansion and growth of new business. Please review the enclosed resume and feel free to contact me at your earliest convenience. Thank you in advance for the opportunity to talk with you directly and for your consideration. Sincerely, Christina M. Testa Please see Resume & Cover Letter Attached


What they like about Resume & Cover Letter Attached:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.



Skills

Please see resume for complete Skill Sets Listing, Prospecting, identifing, targeting, securing new accounts; Territory Growth, Launch Products, Launch Leadership, Territory Expansion & geographic sales growth, Communications with customers/patients/Dr's/staff/hospital/clinics, , Proven Sales Track Record of Success, Dynamic Liaison for Company., -Sales Presentations that generate sales, -Meet & Exceed Sales /budgeted Goals, -Managing Territory budgets and Target Lists, -Ability to create and implement Territory Routing/Zones/Target lists, Established Relationships with Dr's/staff of all Specialities/Specialists, Proven Track Record as Consultative, Influencer sales style with focus on successful,long term realtionships, Experienced mentor/ trainer appointed via regional/divisional , creative skills to create & implement sales materials/themes to drive territory sales & growth, Resilient, see obstacles as opportunity for success

Information about Resume & Cover Letter Attached


Company Rank: Not Available

Average length of employment : 39 years

Average salary of employees: $65,000

These are some of the questions we asked our climbers about their experiences with Resume & Cover Letter Attached:

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Were your performance expectations clearly communicated?

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Were you recognized for meeting or exceeding expectations?

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Did you feel like your personal contribution was important?

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Was your career path clearly outlined and discussed?

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I would recommend this as a place of employment.
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I believe in the purpose of this organization.
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I would work for this organization again.
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I feel employees are fairly compensated.
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Climbers who worked at Resume & Cover Letter Attached had these interests:

Books
Bold,Fresh Piece of Humanity; Various Medical Journals such as MD News, other product med journals Media/NewsCaster on America and true American Values; Medical news and journals/studys


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