Dow Brands Work Values

Daily Duties at Dow Brands:

Through consistent promotions ascended the ranks to lead the Ziploc Storage Bags business, the flagship brand of the business unit. Accountable for the full P&L of an $80MM U.S. brand with a $40MM Advertising and Promotion budget.  Visionary change agent who completely altered the direction of the Ziploc “Alt-use” marketing and media mix strategy to access new users and usage occasions, necessary to maintain double digit growth on a maturing brand. These actions resulted in new ad creative and a title sponsorship program, called the Ziploc Ultimate Yacht Race, which was broadcast and advertised on ESPN multiple times per year. It received grassroots marketing support, spot radio, ROP print and local trade promotions in each of the five race markets. It gained B-roll pickup on local news programs, as well as front sports page national coverage in USA Today. The total integrated marketing exposure achieved incremental gross impressions equivalent to two weeks of free network advertising at the current media plan weight.

What they like about Dow Brands:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

brand, branded, brands, categories, positioning, consumer, introductions, restage, strategic, strategy, fact-based, co-branding, shelf, shelf-stable, single-serve, promotion, promotions, snack, go-to-market, foods, marketing, mix, frozen, execution, marketer, grocery, segment, tie-in, merchandisers, extensions, brand-building, channels, branding, chains, boneless, retailers, launch, key, label, competition, mass merchandise, club, c-store, vending, channel, trade, customer, customers, demographic, CPG

Skills

These are some of the questions we asked our climbers about their experiences with Dow Brands: