County Bank Work Values

Daily Duties at County Bank:

- Developed and launched the direct mail campaign to acquire new personal checking account customers during four 6.5-week cycles. Managed a direct mail vendor, implemented a customer referral program, created training materials, set goals for branch contests, designed POS signage, reported on final ROI and analyzed results. Gained 2,670 checking accounts and $3.3 million in balances. Increased deposits by $5.5 million via cross-selling additional products such as savings accounts and certificates of deposit. - Acted as the Creative Director and guided the advertising agency in the development of marketing collateral. Led the rebranding effort as seen in the redesign of the Web site, brochures, community advertisements and branch merchandising for 39 branches. - Created holiday signage which led to the sale of 950 gift cards during November and December of 2008, a 330% lift. - Directed the 2008 Customer Satisfaction Survey project and improved the quality of data via the management of a marketing research vendor. Communicated survey objectives and guided questionnaire design. The County Bank Marketing Director recognized the survey and data as superior to those of previous years. - Improved department efficiency and reduced costs by proactively offering solutions for projects. Provided design concepts to the advertising agency. Created over 200 art files for branch signage, electronic screens, brochures, community advertisements and the Web site. - Managed advertising agency and outside vendor relationships by creating timelines, communicating expectations, requiring periodic updates and ensuring deadlines were met. Reported on progress to senior management. - Created and maintained an electronic solution for the 2008 Advertising Book adhering to Compliance standards. Catalogued over 620 files and logged over 230 entries. - Wrote Team Member surveys, reported results and provided analysis.

What they like about County Bank:

The social vibrance of a hiring firm is very important to you. Your ability to make and maintain friendships there is a critical part of your decision. You would likely be dissatisfied with a workplace that is quiet, cold, or otherwise not particularly social. When you investigate a new hiring company, ask recruiters, managers, and potential co-workers about the social life and opportunities there. This is especially important when you are relocating; moving dramatically alters your social sphere both inside and outside the workplace.

Tags

Marketing, Advertising, Brand Management, Event Management, Project Management, Public Relations, Microsoft Office Access, Excel, Outlook, PowerPoint, Word, Adobe Photoshop CS3, Illustrator CS3, WordPress, Campaign Management, Direct Mail, Agency Management, Collateral Development, Competitive Analysis, Customer Service, Market Research, Marketing Plan Development, Merchandising, Press Releases, Proofreading, Quality Assurance, Strategic Planning, Training Materials, Vendor Management, Webinar Management, Trade Show Management

Skills

P&L responsibilities, Presentation, Ecommerce Strategy and digital marketing channels optimization - SEO, SEM, email, affiliates - for high-profile accounts., Technology Solutions, Sales Support, Software Implementation, Requirements Analysis & Specification, Leadership , Time Management, Project Management, Writing, Analytical, Event Management, Agency Management, Adobe Photoshop CS3, Creative Thinking

These are some of the questions we asked our climbers about their experiences with County Bank: