American Racing Work Values

Daily Duties at American Racing:

Directed marketing, advertising, product development, public relations, merchandising and motorsport operations for six brands. Accountable for product portfolio growth through strategic identification of new product programs and sales & marketing initiatives. Integrated brand management and a “value proposition” strategy into the company’s brand equity objectives.

What they like about American Racing:

You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.

Tags

Brand Management, Agency Management, Web Communications, Lead Generation, Pricing and Packaging, Strategic Planning, Customer Relationship, Market Research

Skills

Brand Management, Marketing—Product, Price, Positioning, Promotion, Placement, Branding and Customer Connection, B2B and B2B, Sales Management, Development, and Training, Leadership and General Management, Including People and Organizational Development and Recruitment, P&L, Cost Management, Product Development, Service Delivery Based on Knowledge Based Relationships, Operational Support of Business Initiatives in Sales, Account Management, Operations, Interactive, and Finance, Web 2.0, Internet and Interactive Marketing, Social Networking and Customer Relationship Management, Agency Management, Creative Development and Evaluation

These are some of the questions we asked our climbers about their experiences with American Racing: