At&T Wholesale Segment Marketing Work Values

Daily Duties at At&T Wholesale Segment Marketing:

Senior Product Marketing Manager (2008-2009)  Developed and implemented a company-wide go to market plan by working with all departments involving 3 different conferencing services. The internal and external Marketing Plan was approved by management.  Created product documentation for the Sales teams: Service Description, features, how the service works, AT&T value proposition, Why AT&T, Customer benefit and value, customer applications, competitive market place analysis. These documents gave Sales the knowledge needed for selling the conferencing products at customer meetings which increased sales and revenue.  Developed Sales tools including: “When to sell which service” manuals, pocket guides, Services checklists at a glance, Elevator pitches, Pitch book Customer Scenarios, FAQ's These documents gave sales a quick reference when selling the conferencing products at their customer meetings.  Created Sales Kick off presentations, vertical market trends, Target customer list, other services like Telepresence and Unified Communications and how they relate to conferencing. Provided Sales with the sales objectives for the coming year and information they needed to increase sales and revenue.  Developed implementation timeline and processes which provided the Sales teams the next steps/processes after a sale is made and the timeframe for each step, allowing Sales to communicate to the customer what is expected and how long it will take to turn up service.  Created a Web based training program allowing the Sales teams to take this self-paced training class to learn about the conferencing products instead of waiting for an onsite training class to be held.  Developed a revenue tracking document by customer for each month. This spreadsheet provided upper management the ability to report sales and revenue results vs. objectives on a monthly basis.

What they like about At&T Wholesale Segment Marketing:

A hiring company that offers alternative approaches to pay, performance bonuses, and/or equity in the firm is very attractive to you. You're generally less interested in working for an organization offering only traditional, salary-based compensation, one with limited opportunity to acquire equity in the firm, or one that does not actively promote skill development. In addition, you are more likely to choose a company that offers a variety of internal career options, with defined career paths. You view the learning of new skills and development of your expertise as key to your career advancement. These aspects of an organization may become even more important to you as you progress in your field, and are especially critical if you change career or occupation.

Tags

leading teams, implementing creative solutions, Strong Sales support, create Sales tools, job aids, training, market research and analysis, Customer analysis and trends, Company wide go to market plans

Skills

These are some of the questions we asked our climbers about their experiences with At&T Wholesale Segment Marketing: