Canon Usa Work Values

Daily Duties at Canon Usa:

Resurrected, in less than two years, and supervised department that developed and managed new strategies for corporate philanthropic support that included initiatives to leverage the company brand and its technologies throughout the Americas. Key focus is to increase diversity outreach for established programs. Developed strategies that engaged branch locations, subsidiaries and sales executives to embrace environmental, youth and other activities. Provided local teams with counsel and the support required to adapt initiatives. Directed established conservation science and education programs with Yellowstone Park Foundation, U.S. National Park Service/American Association for the Advancement of Science, National Association of Conservation Districts and state/local programs. Created promotional strategies with PBS series NATURE. Expanded the company’s strategic relationship with the National Center for Missing & Exploited Children. Established relationships/programs with museums, arts, hospitals and other national and local organizations. Supervised all events and marketing communications associated with the company’s corporate giving initiatives. Directed multi-year assignment to revamp brand PR for video products division. Reorganized and expanded media relations program, significantly increasing publicity opportunities with concentration on new media. Created joint publicity programs with Apple, Microsoft. Developed program with professional videographers to promote the high-end of the brand. Supervised two agencies in these efforts. Directed brand PR for professional digital photo system. Media attention achieved through customer partnerships in sports, travel and mini-labs. Developed PR programs for four sales subsidiaries, medical imaging, semiconductor and broadcast product divisions. Created strategy to aggressively promote emerging technologies to establish R&D leadership and potential sales opportunities.

What they like about Canon Usa:

Organizations with strong, centralized leadership are particularly attractive to you. You require a work environment with leadership that aggressively seeks to expand and grow the business and does so in a visible and decisive manner. In general you prefer to work in an environment in which there is a strong link between leadership, its actions, and a strong set of company-wide values.

Tags

Public Relations, Public Affairs, Corporate Social Responsibility, Marketing Communications, Writer, Journalism

Skills

These are some of the questions we asked our climbers about their experiences with Canon Usa: