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Lippincott Williams & Wilkins (Through Zerochaos) Work Values
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Daily Duties at Lippincott Williams & Wilkins (Through Zerochaos):
Associate Marketer (Temporary), Philadelphia, Pennsylvania (February 2008—August 2009) • Assigned as marketing lead for two book lines within the Health Professions division in May 2009. Duties included: o Managed a wide range of marketing tools, including promotional materials, direct-mail pieces, and Web site content. o Lead market research initiatives to support brand positioning, pricing and marketing communications efforts. o Maintained communication with management and sales representatives to ensure marketing activities align with business goals and sales efforts. Responsible to promote, market, and increase site traffic for online product website featuring over 300 educational titles. o Co-lead contextual redesign project to improve online site functionality and product offerings. o Developed instructional “quick start guides” to improve user experience. o Led marketing of beta ecommerce pilot. Assisted the nursing marketing team with the development of marketing flyers, brochures, and communications for select high profile books and electronic products.
What they like about Lippincott Williams & Wilkins (Through Zerochaos):
You give high priority to hiring firms with prestige. Market reputation and prestige of a firm may be determined through on-line research, and conversations with individuals working in your target industry. Note that firms "in the public eye" receive a great deal more critical publicity and attention than those operating with more anonymity. So as you assess your employment opportunities, be sure to seek out the positive aspects of the firm's reputation in addition to noting negative publicity the company may have received.
Tags
Communication Skills, Powerpoint, Excel, Project Manager, MS Office, Marketing, Compliance, Confidential Data
Skills
Information about Lippincott Williams & Wilkins (Through Zerochaos)
Company Rank: Not Available
Average length of employment : 18 years
Average salary of employees: $50,000
These are some of the questions we asked our climbers about their experiences with Lippincott Williams & Wilkins (Through Zerochaos):
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Did you feel like your personal contribution was important? | 0.0 |
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Was your career path clearly outlined and discussed? | 0.0 |
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I would recommend this as a place of employment. | 0.0 | |
I believe in the purpose of this organization. | 0.0 | |
I would work for this organization again. | 0.0 | |
I feel employees are fairly compensated. | 0.0 |